Sales Officer

Drive New Customer Acquisition

Proactively identify and onboard new clients for gold loan products through structured 

field engagements, strategic referral networks, and localized promotional campaigns.

• Client Engagement & Product Presentation

Conduct in-person client consultations and deliver compelling product demonstrations 

to articulate the value proposition and generate incremental business.

• Sales Strategy Execution

Implement targeted sales and marketing initiatives to catalyze business expansion 

within the designated territory, in alignment with organizational growth objectives.

• Relationship Management & Service Excellence

Cultivate enduring customer relationships by ensuring seamless service delivery, timely 

support, and high levels of client satisfaction.

• Operational & Compliance Adherence

Ensure full compliance with regulatory frameworks and internal standard operating 

procedures, particularly in documentation, verification, and process execution.

• Gold Evaluation & Verification

Accurately assess gold ornaments for weight, purity, and karat value using calibrated 

tools and standardized testing protocols.

• Market Intelligence & Product Knowledge

Remain continuously informed about prevailing gold loan policies, lending norms, 

industry best practices, and competitor offerings to stay ahead in the market.

• Bank Relationship Management

Foster and maintain effective working relationships with partner banks, facilitating 

collaborative business development and joint customer engagement.

• Balance Transfer Management

Oversee the end-to-end execution of gold loan balance transfers — from case initiation 

and fund disbursement to coordination with banking personnel and timely fund