Business Development Manager (BDM)

Job Title: Franchise Development Manager

Location: Ahmedabad

Company: HL Frankie

Employment Type: Full-Time

Job Summary

• Drive franchise business expansion and increase the brand footprint across target markets.
• Identify and acquire potential franchise partners.
• Manage the complete franchise sales and onboarding process.
• Build strong relationships with prospective and existing franchise partners.
• Ensure all franchise development activities are aligned with company standards and business objectives.

Key Responsibilities

1. Generate potential franchisee leads through networking, field visits, referrals, digital inquiries, and other business channels.
2. Screen and qualify franchisee leads based on investment capacity, business experience, and suitability.
3. Present the franchise business model, investment details, financial projections, and expected ROI to prospective partners.
4. Conduct market research to identify high-potential cities, areas, and locations for new outlets.
5. Evaluate proposed sites based on location potential, customer demographics, competition, visibility, accessibility, and business feasibility.
6. Negotiate commercial and contractual terms with prospective franchise partners.
7. Coordinate legal documentation and facilitate timely execution of franchise agreements.
8. Guide franchisees through the complete onboarding process from initial confirmation to store launch.
9. Coordinate with Operations, Training, Accounts, Marketing, and other internal teams for smooth franchise onboarding and handover.
10. Support franchise partners during store setup, pre-opening activities, and outlet launch.
11. Monitor competitors' franchise expansion strategies and track market trends and developments.
12. Maintain accurate franchise leads, follow-ups, conversion status, and partner information using CRM tools.
13. Track and analyze lead generation, conversion rates, closures, and overall franchise sales performance.
14. Develop and maintain strong relationships with franchise prospects and partners to support long-term business growth.
15. Travel frequently across assigned territories for franchise meetings, market visits, and site evaluations.

Requirements

• 1–2 years of experience in franchise sales, B2B sales, business development, or a related field.
• Experience in QSR, Retail, Hospitality, or Food & Beverage will be preferred.
• Strong communication, presentation, pitching, negotiation, and deal-closing skills.
• Good understanding of franchise business models and franchise sales processes.
• Knowledge of franchise agreements and basic legal documentation.
• Understanding of financial forecasting, investment evaluation, and ROI calculations.
• Ability to conduct market research and evaluate potential franchise locations.
• Strong client relationship management and follow-up skills.
• Willingness to travel frequently across assigned territories.

Key Skills

• Franchise Sales
• Lead Generation
• Business Development
• Deal Negotiation
• Client Relationship Management
• Franchise Partner Acquisition
• Market Research
• Site Evaluation
• Financial Forecasting
• ROI Analysis
• CRM Tools
• Presentation & Pitching
• Communication Skills
• Follow-up & Lead Conversion
• Territory Management
• Competitor Analysis