Digital Marketing Specialist

Job SummaryWe are looking for a results-driven Digital Marketing Expert to develop, implement, and manage online marketing strategies that increase brand awareness, generate leads, drive website traffic, and improve customer engagement across digital platforms.

• Key ResponsibilitiesPlan and execute digital marketing campaigns across multiple channels.
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, YouTube, X/Twitter, etc.).
• Create and implement SEO (Search Engine Optimization) strategies to improve website rankings.
• Run and manage paid advertising campaigns (Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads).
• Develop content marketing strategies, including blogs, videos, email campaigns, and social media content.
• Monitor website performance using analytics tools such as Google Analytics and Google Search Console.
• Generate quality leads and improve conversion rates through digital campaigns.
• Conduct keyword research, competitor analysis, and market research.
• Manage email marketing and marketing automation campaigns.
• Prepare performance reports and provide recommendations for improvement.
• Coordinate with graphic designers, content creators, and sales teams to achieve marketing goals.
• Required Skills & QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in digital marketing (1–5+ years preferred).
• Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
• Experience with Google Ads, Meta Ads Manager, and Analytics tools.
• Excellent communication and content writing skills.
• Knowledge of WordPress, Canva, or graphic design tools is an advantage.
• Ability to analyze data and make data-driven decisions.
• Strong project management and multitasking abilities.
• Preferred CertificationsGoogle Ads Certification
• Google Analytics Certification
• Meta Blueprint Certification
• HubSpot Digital Marketing Certification
• Key Performance Indicators (KPIs)Lead generation targets
• Website traffic growth
• Social media engagement and follower growth
• Conversion rates
• Return on Ad Spend (ROAS)
• Search engine ranking improvements