Digital Marketing Executive

Responsibilities

• Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Manage Google Ads campaigns including Search, Shopping, and Performance Max.
• Monitor campaign performance and optimize for sales, ROAS, and conversions.
• Conduct audience research and competitor analysis.
• Prepare performance reports and provide actionable insights.
• Coordinate with designers and content teams for ad creatives.
• Track and analyze campaign metrics using Google Analytics and advertising platforms.
• Manage advertising budgets efficiently.

Requirements

• 1–3 years of experience in Google Ads and Meta Ads.
• Experience working with eCommerce brands is preferred.
• Understanding of ROAS, CPA, CTR, Conversion Rate, and Customer Acquisition Cost.
• Familiarity with Shopify and Google Analytics.
• Strong analytical and problem-solving skills.
• Good communication and reporting abilities.