Field Sales Executive

Job Title: Fleet on Street (FOS) Executive

Department: Sales

Location: On-ground / Field-based

Role Overview

The Fleet on Street (FOS) Executive is a frontline sales professional responsible for driving revenue through direct, on-ground engagement. The role focuses on lead generation, product promotion, and conversion by interacting with medical students, coaching aspirants, colleges, and other stakeholders within the medical education ecosystem.

Eligibility Criteria

* Education: Graduate (mandatory)

* Experience: Minimum 2 years in field sales (preferably in Ed-Tech or similar industry)

Key Responsibilities (KRAs)

1. Field Sales Execution

* Execute sales activities as per assigned beat plans

* Drive course enrollments, app downloads, and subscription sales

* Achieve daily, weekly, and monthly sales targets

2. Lead Generation & Prospecting

* Identify and approach potential customers including:

  * Medical students

  * Coaching aspirants

  * Colleges and bookstores

* Utilize provided data along with cold visits and outreach methods

3. Product Pitch & Conversion

* Effectively communicate DAMS offerings, pricing, and benefits

* Demonstrate product value and support systems

* Convert prospects into paying customers

4. CRM & Data Reporting

* Capture and maintain accurate data on:

* Leads and contact details

* Interaction and engagement status

* Update the CRM system and TopHawks app on a daily basis

5. On-ground Marketing Activities

* Execute field marketing initiatives such as:

  * Canopy activities

  * Campus promotions

  * Poster placements and demo sessions

* Distribute marketing materials including flyers and brochures

6. Client Onboarding Support

* Assist customers with:

  * Account creation

  * App onboarding

  * Document uploads

* Ensure a seamless transition into the DAMS platform

7. Relationship Building

* Build and maintain strong relationships with:

  * College representatives

  * Student influencers and ambassadors

  * Student groups for bulk enrollments

8. Reporting & Compliance

* Submit daily activity reports and performance updates

* Track and report conversions, app downloads, and revenue

* Provide geo-tagged proof of field activities

Key Performance Indicators (KPIs)

* Number of leads generated daily

* Conversion rate

* App downloads and subscriptions

* Revenue contribution per FOS

* Adherence to activity plans and reporting standards

Required Skills & Competencies

* Strong communication and interpersonal skills

* Persuasion and negotiation ability

* Target-driven and result-oriented mindset

* Strong field execution and problem-solving skills

* Basic technical proficiency (CRM tools and mobile applications)

* High energy, self-motivated, and proactive attitude

Why Join Us?

* Opportunity to work in a fast-growing Ed-Tech environment

* Hands-on exposure to field sales and marketing

* Performance-driven growth and incentives

* Dynamic and learning-focused work culture