Field Sales Executive

🚶 Job Description: FOS (Fleet on Street)

📌 Role Overview

FOS executives are the frontline revenue drivers, responsible for on-ground sales, lead generation, and conversion through direct engagement with students, colleges, and medical ecosystem stakeholders.

🎓 Eligibility

Education: Minimum Graduate

Experience: 2 years (preferably Ed-Tech / field sales)

🎯 Key Responsibilities (KRAs)

1. Field Sales Execution

Work as per assigned beat plan

Drive:

Course enrollments

App downloads

Subscription sales

2. Lead Generation & Prospecting

Identify and approach:

Medical students

Coaching aspirants

Colleges & bookstores

Use:

Provided data

Cold visits & outreach

3. Product Pitch & Conversion

Explain:

DAMS offerings

Benefits & pricing

Support systems

Convert prospects into paying users

4. CRM & Data Reporting

Capture:

Leads

Contact details

Engagement status

Update TopHawks app & CRM daily

5. On-ground Marketing Activities

Execute:

Canopy activities

Campus promotions

Poster placements

Demo sessions

Distribute marketing materials (flyers, brochures, etc.)

6. Client Onboarding Support

Assist in:

Account creation

App onboarding

Document uploads

Ensure smooth handover to DAMS system

7. Relationship Building

Build network with:

College representatives

Influencers / ambassadors

Student groups (bulk sales focus)

8. Daily Reporting & Compliance

Submit:

Daily activity reports

Conversion data

App download stats

Share geo-tagged proof of activities

📊 KPIs / Success Metrics

Daily leads generated

Conversion rate

App downloads

Revenue per FOS

Activity compliance (visits, reporting)

💡 Key Skills

Strong communication & persuasion

Field sales execution capability

Hustle mindset & target orientation

Basic tech literacy (CRM/App usage)