Admission Counsellor

About the Role

We are looking for an experienced Academic Sales Expert – Student Counselling to drive student enrolments by effectively counselling prospective students, managing sales pipelines, and converting leads into admissions.

The ideal candidate will have 3–5 years of experience in education sales, excellent communication and counselling skills, strong CRM discipline, and the ability to manage sales follow-ups, reports, and targets effectively.

This role is ideal for someone who combines student counselling + consultative selling + strong sales operations.

Key ResponsibilitiesStudent Counselling & Sales

• Counsel prospective students and understand their career, education, and professional goals.
• Explain relevant courses, programs, benefits, eligibility, fees, and career outcomes.
• Convert qualified leads into course registrations and admissions.
• Handle inbound leads through calls, WhatsApp, email, and other communication channels.
• Conduct effective follow-ups and maintain continuous engagement with prospects.
• Identify student needs and recommend the most suitable academic program.
• Handle objections related to fees, course value, career opportunities, timing, and competition.
• Achieve monthly and quarterly admission and revenue targets.

CRM & Sales Follow-Up

• Maintain accurate and up-to-date lead information in the CRM.
• Manage the complete sales pipeline from Lead → Counselling → Follow-up → Conversion → Admission.
• Ensure every lead has a clear next action and follow-up date.
• Maintain disciplined follow-up schedules and minimize lead leakage.
• Track lead sources, conversion stages, pending follow-ups, and lost opportunities.
• Ensure CRM data accuracy and timely updates.

Sales Reporting & Analytics

• Prepare and maintain daily, weekly, and monthly sales reports.
• Track key sales metrics such as:
• Leads received
• Leads contacted
• Counselling completed
• Follow-ups pending
• Applications
• Admissions
• Conversion rate
• Revenue generated
• Sales pipeline value
• Analyze sales performance and identify gaps in the conversion funnel.
• Provide regular sales updates and forecasts to management.
• Maintain accurate sales MIS and dashboards.

Excel & Data Management

• Use Microsoft Excel / Google Sheets confidently for sales tracking and reporting.
• Create and maintain sales trackers, MIS reports, dashboards, and performance reports.
• Use formulas, filters, sorting, Pivot Tables, VLOOKUP/XLOOKUP, conditional formatting, and basic data analysis.
• Maintain clean and structured sales data for decision-making.

Required Skills

• 3–5 years of experience in Education Sales / Academic Counselling / Admissions Sales.
• Strong student counselling and consultative selling skills.
• Proven ability to achieve sales and admission targets.
• Strong communication, presentation, negotiation, and objection-handling skills.
• Strong understanding of CRM-based sales management.
• Excellent follow-up and lead management discipline.
• Strong knowledge of sales reporting and MIS.
• Advanced or strong working knowledge of Microsoft Excel / Google Sheets.
• Ability to analyze sales data and identify conversion opportunities.
• Strong ownership, accountability, and target orientation.
• Ability to work in a fast-paced, target-driven education environment.

Preferred Experience

Candidates with experience selling:

• Professional certification programs
• Diploma / Degree programs
• Executive education
• Online / blended learning programs
• Corporate training
• Career-focused programs
• International education programs

will be preferred.

What We Are Looking For

We are looking for someone who is not just a counsellor, but a sales professional who understands the complete admissions funnel.

You should be comfortable speaking with students, understanding their requirements, recommending the right program, following up consistently, closing admissions, and using CRM + Excel + sales data to manage your performance.

If you are passionate about education, confident in sales, and strong with CRM, follow-ups, reporting, and Excel, we would love to hear from you.