Digital Marketing Specialist

Brand & Creative Stewardship

• Champion digital branding initiatives to elevate Muthoot FinCorp's online presence.
• Oversee coordination with creative, content, and agency partners for campaign assets and messaging.
• Ensure unwavering consistency in visual identity and brand messaging across all digital touchpoints.
• Manage the creation of brand-aligned video content, evaluating agencies and ensuring platform suitability.

Website & Compliance Management

• Maintain and update the company's RBI-regulated website, ensuring accuracy and compliance.
• Liaise with IT, internal departments, and Compliance for website content and technical improvements.
• Verify that product pages, statutory disclosures, and policy information remain current and compliant.
• Monitor website performance, user experience, and overall hygiene through analytics.

Social Media & Performance Optimization

• Manage social media agency relationships and oversee campaign execution across platforms.
• Review and approve monthly social media content calendars, ensuring brand alignment.
• Ensure timely posting, adherence to approval workflows, and platform best practices.
• Conduct performance reviews with the social media agency to drive strategy optimization and re-strategization.