Digital Marketing Specialist

Muthoot Fincorp Limited

Thiruvananthapuram

₹46,000 - ₹54,000 monthly

Fixed

46000 - ₹54000

Earning Potential

54,000

Work from Office

Full Time

Min. 3 years

Good (Intermediate / Advanced) English

Job Details

Interview Details

Job highlights

1 applicants

Job Description

Brand & Creative Stewardship


  • Champion digital branding initiatives to elevate Muthoot FinCorp's online presence.
  • Oversee coordination with creative, content, and agency partners for campaign assets and messaging.
  • Ensure unwavering consistency in visual identity and brand messaging across all digital touchpoints.
  • Manage the creation of brand-aligned video content, evaluating agencies and ensuring platform suitability.

Website & Compliance Management


  • Maintain and update the company's RBI-regulated website, ensuring accuracy and compliance.
  • Liaise with IT, internal departments, and Compliance for website content and technical improvements.
  • Verify that product pages, statutory disclosures, and policy information remain current and compliant.
  • Monitor website performance, user experience, and overall hygiene through analytics.

Social Media & Performance Optimization


  • Manage social media agency relationships and oversee campaign execution across platforms.
  • Review and approve monthly social media content calendars, ensuring brand alignment.
  • Ensure timely posting, adherence to approval workflows, and platform best practices.
  • Conduct performance reviews with the social media agency to drive strategy optimization and re-strategization.


Job role

Work location

Thiruvananthapuram, Kerala, India

Department

Marketing / Brand / Digital Marketing

Role / Category

Digital Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 3 years

Education

Graduate

Skills

Social Media Marketing, SEO, SEM, Brand management, NBFC, Content strategy, Content creation, Stakeholder management, Storytelling, Data interpretation, Performance analysis, Agency management, Digital campaigns, User experience, Website maintenance

English level

Good (Intermediate / Advanced) English

Age limit

18 - 35 years

Gender

Any gender

About company

Name

Muthoot Fincorp Limited

Address

Thiruvananthapuram, Kerala, India

Job posted by Muthoot Fincorp Limited

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