Sales & Marketing Manager

Job Description: Sales & Marketing Manager – Electrical Components & SolutionsExperience Required: Minimum 2+ years in Electrical Components & Solutions Sales & Marketing

Role Objective - Own the end-to-end sales cycle of electrical solutions. Build strong client networks, aggressively pursue projects, and deliver consistent target overachievement while expanding the company’s market footprint.

Key Responsibilities

Sales & Revenue Growth

Achieve and overachieve monthly, quarterly, and annual sales & OB targets.

Deliver 100%+ order closure rate on assigned projects through aggressive follow-up and specification selling.

Ensure timely collection of payments and reduce DSO (Days Sales Outstanding).

Project & Client Management

Maintain a comprehensive list of all electrical consultants, contractors, turnkey contractors, builders, and industrial clients.

Track all live and upcoming projects in the territory with end-to-end ownership until closure.

Ensure company solutions are specified in BOQs/tenders and replace competitor specs wherever possible.

Submit weekly and monthly detailed reports on project funnel, sales pipeline, and competitor insights.

Competitor & Market Intelligence

Collect competitor pricing, product details, and strategies on every project.

Provide management with counter-strategies and winning solutions to secure projects.

Continuously increase project hit ratio MoM by converting competitor-driven opportunities into company wins.

Forecasting & Reporting

Provide accurate fortnightly/monthly forecasts of OB, sales, and payment collections.

Present weekly reviews on funnel size, channel growth, and hit ratio improvements.

Deliver data-driven insights to support management in go-to-market strategies.

Channel Expansion

Grow channel network month-on-month to expand coverage and penetration.

Develop and nurture high-performing partners to drive project inflow.

Review channel and funnel performance monthly with action plans for improvement.

Performance Metrics (KPIs)

≥100% achievement of OB & Sales targets every month.

MoM increase in funnel size and project hit ratio.

Weekly competitor intelligence reports submitted without fail.

On-time payment collection as per forecast.

Channel expansion targets achieved quarterly.

Candidate Profile

Proven track record of 2-7 years in sales & marketing of electrical components/solutions.

Strong personal network with electrical consultants, contractors, turnkey contractors, builders, and industries.

Aggressive, target-driven performer with a history of consistent overachievement.

Excellent skills in specification selling, competitor mapping, and negotiation.

Open to extensive travel and fieldwork.

Highly self-motivated, with a win-at-any-cost mindset.