Marketing Manager

## Marketing Manager Job Description

As a Marketing Manager for **LeafyLand**, you will lead the strategic growth of a green marketplace and sustainable service ecosystem. You will be responsible for bridging the gap between high-level landscape design services and consumer-facing sustainable products, ensuring a cohesive brand voice across all horticultural and retail channels.

### Key Responsibilities

 * **Brand Strategy & Positioning:** Define and execute the marketing vision for LeafyLand, focusing on our dual identity as a professional design service and a sustainable product marketplace.

 * **Integrated Campaign Management:** Develop multi-channel campaigns for diverse business units, including large-scale horticultural hubs, retail plant sales (palms, succulents, fruit trees), and hardscape design services.

 * **Content & Creative Oversight:** Manage the production of high-quality visual content, including landscape 2D plans, project showcases, and promotional materials for community events and seasonal sales.

 * **Market Expansion:** Identify opportunities for "Whole-Asset Utilization" marketing (e.g., promoting comprehensive plant-based product lines) to maximize the commercial value of our botanical assets.

 * **B2B & B2C Outreach:** Build relationships with institutional partners (government departments, real estate developers) while simultaneously managing community-focused retail engagement and public awareness initiatives.

 * **Digital Presence:** Oversee the LeafyLand online marketplace, optimizing the user journey for both service inquiries and direct product purchases.

### Requirements

 * **Experience:** 5+ years in marketing, ideally within the horticulture, landscape architecture, or sustainable technology sectors.

 * **Strategic Mindset:** Proven ability to market complex, high-value services alongside fast-moving consumer products.

 * **Communication:** Exceptional storytelling skills with the ability to translate technical horticultural concepts into compelling consumer benefits.

 * **Project Management:** Experience managing marketing budgets and timelines for large-scale projects or events involving hundreds of participants.

 * **Educational Background:** Degree in Marketing, Business Administration, or a related field (background in Environmental Science or Landscape Design is a significant plus).

### Preferred Qualifications

 * Experience in the Maharashtra horticultural market or similar regional ecosystems.

 * Knowledge of circular economy principles and sustainable "Green Business" models.

 * Familiarity with visual design software or the ability to collaborate closely with technical landscape artists.