Sales and Marketing Executive

Job Description (JD) – Sales & Marketing Executive

Industry: Foreign Education / Overseas Education Consulting

About the Company-

We are a leading foreign education consultancy dedicated to helping students achieve their dream of studying abroad. We provide expert guidance for university admissions, visa processing, career counseling, scholarship assistance, and overseas education opportunities across countries such as the UK, USA, Canada, Australia, New Zealand, Europe, and other destinations.

Key Responsibilities-

Sales Responsibilities

Counsel prospective students and parents regarding overseas education opportunities.

Understand student profiles and recommend suitable universities, courses, and countries.

Convert inquiries into enrollments through effective counseling and follow-ups.

Maintain strong relationships with students throughout the admission process.

Achieve monthly and quarterly admission targets.

Conduct regular follow-ups with leads through calls, emails, WhatsApp, and meetings.

Update and maintain CRM records accurately.

Marketing Responsibilities-

Plan and execute marketing campaigns to generate quality student leads.

Coordinate seminars, webinars, education fairs, school visits, and promotional events.

Build partnerships with schools, colleges, coaching institutes, and educational organizations.

Manage social media activities and support digital marketing initiatives.

Develop local marketing strategies to increase brand visibility and lead generation.

Coordinate with designers and content teams for marketing materials.

Business Development-

Identify new business opportunities and strategic partnerships.

Develop referral networks with agents, institutions, and influencers.

Generate corporate and institutional tie-ups for student acquisition.

Required Skills & Qualifications-

Bachelor's Degree in Business, Marketing, Education, or related field.

6 months –3 years of experience in sales, counseling, marketing, or overseas education (preferred).

Excellent communication and presentation skills.

Strong convincing and negotiation abilities.

Customer-focused and target-oriented approach.

Proficiency in MS Office, CRM tools, and social media platforms.

Ability to work independently and as part of a team.

Key Performance Indicators (KPIs)-

Monthly lead generation targets.

Student counseling sessions conducted.

Conversion ratio from inquiry to enrollment.

Revenue generated from admissions.

Number of seminars, webinars, and marketing activities executed.

Partnership and referral network development.

Salary & Benefits-

Competitive Salary

Attractive Incentive Structure

Performance-Based Bonuses

Professional Training & Career Growth Opportunities

Exposure to International Education Industry

Preferred Candidate Profile

Energetic, confident, and self-motivated.

Passionate about education and helping students achieve international career goals.

Strong interpersonal and relationship-building skills.

Willingness to travel for seminars, school visits, and promotional activities.

Experience: 1–3 Years (Freshers with excellent communication skills may also apply)

Department: Sales & Marketing

Reporting To: Branch Manager / Sales Head / Director