Marketing Executive

Position Title: Marketing Executive

Department: Marketing Location: Surat / Ahmedabad

Industry: Solar EPC (Residential & Industrial Rooftop & Ground Mount)

Employment Type: Full-Time About Shivay Solar Energy Pvt. Ltd.

Shivay Solar Energy Pvt Ltd. is a fast-growing Solar EPC company specializing in residential rooftop and industrial solar installations. We are committed to delivering maximum savings to our clients through high-quality execution and seamless regulatory compliance. We are looking for a highly organized and detail-oriented professional to manage backend sales operations, regulatory documentation, CRM management, and subsidy processing

Role Summary The Marketing Executive will be responsible for supporting the company’s marketing initiatives focused on brand visibility, lead generation, campaign execution, and local market engagement. The role requires a practical, execution-oriented professional who can coordinate across digital platforms, vendors, sales teams, and promotional activities to drive business growth and market presence. 

Key Responsibilities

1.     DigitalMarketing & Campaign Coordination

•       Coordinate and support digital marketing campaigns across Meta, Google, YouTube, and other online platforms.

•       Work closely with external agencies or internal teams for campaign execution and optimization.

•       Monitor campaign performance, lead quality, and basic marketing analytics.

•       Support lead generation initiatives through digital channels and marketing funnels.

2.     SocialMedia & Brand Visibility

•       Manage and coordinate regular social media activities across platforms.

•       Assist in planning and publishing marketing content, creatives, reels, and promotional campaigns.

•       Ensure brand consistency across all digital and offline communication.

•       Support brand-building initiatives to improve market visibility and engagement.

3.     Sales& Lead Generation Support

•       Coordinate with the sales team for lead follow-ups, campaign alignment, and marketing requirements.

•       Support marketing activities aimed at improving inquiry generation and customer engagement.

•       Maintain coordination between marketing and sales teams for conversion-focused campaigns.

4.     OfflineMarketing & Promotional Activities

•       Assist in organizing local promotional campaigns, exhibitions, society activities, and awareness drives.

•       Coordinate outdoor branding activities including banners, hoardings, pamphlets, and promotional materials.

•       Support event planning and execution for marketing and business development initiatives.

5.     Vendor& Agency Coordination

•       Coordinate with advertising agencies, printing vendors, designers, and promotional partners.

•       Ensure timely execution and quality delivery of marketing materials and activities.      Track vendor deliverables and maintain coordination for ongoing campaigns.

6.     Market

Research & Business Support

•       Conduct basic market research related to competitors, customer preferences, and local market trends.

•       Support management with marketing insights, campaign feedback, and branding recommendations.

•       Identify opportunities for improving local market reach and customer awareness.

Required Skills& Competencies

•       Strong communication and coordination skills

•       Practical understanding of digital marketing platforms

•       Knowledge of Meta Ads and Google campaign coordination

•       Social media management and content coordination capability

•       Creative thinking with execution-oriented mind-set

•       Ability to manage multiple activities simultaneously

•       Basic understanding of branding and promotional planning

•       Strong follow-up and organizational abilities

•       Proficiency in MS Office, Google Sheets, and presentation tools

Qualification& Experience

•       Bachelor’s degree in Marketing, Business Administration, Communications, or related field

•       Relevant experience in marketing, digital marketing, or promotional activities

•       Fresher’s with strong practical skills and internship experience may also be considered

•       Experience in coordinating campaigns and local marketing activities will be preferred