Digital Marketing Executive

Core Responsibilities

• Campaign Execution: Plan, launch, and monitor organic and paid campaigns across search, social, display, and email networks. [1, 2]
• SEO & SEM: Optimize website content for search engine rankings and manage paid Google Adwords/PPC bids. [1, 2]
• Social Media Management: Maintain, schedule, and grow the brand's profile engagement across major networks like LinkedIn, Meta, and Instagram. [1, 2]
• Content Creation: Write engaging copy and coordinate with design teams to produce landing pages, ads, and weekly email newsletters. [1, 2]
• Data Analytics: Track critical performance metrics via Google Analytics to report on campaign ROI, conversion funnels, and cost-per-click (CPC). [1, 2]
• Market Research: Analyze competitor strategies, track shifting consumer trends, and run ongoing A/B tests. [1, 2]

Job Requirements & Qualifications

Skills and Competencies

• Analytical Mindset: Proven proficiency in parsing web traffic data and optimizing conversion funnels.
• Technical Tools: Experience using standard ad platforms, SEO software, and Customer Relationship Management (CRM) tools.
• Communication: Excellent copywriting capabilities matched with strong team collaboration skills. [1, 2, 3]

Education and Experience

• Degree: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent field experience).
• Experience: 2–5 years of managed hands-on digital marketing experience (Required for mid-to-senior levels).
• Certifications: Credentials like a Google Ads Certification or HubSpot Content Marketing Certification are highly preferred.