Social Media Manager

Key Responsibilities

• Strategy & Planning: Develop and execute comprehensive social media strategies that align with broader business goals.
• Content Creation: Oversee the monthly content calendar. Write, edit, and publish high-quality text, image, and video content that perfectly mirrors our brand voice.
• Community Management: Actively monitor channels, respond to comments and messages, and participate in industry discussions to foster an engaged community.
• Campaign Management: Plan and execute both organic and paid social media advertising campaigns (e.g., Meta Ads, LinkedIn Ads).
• Analytics & Reporting: Track key performance indicators (KPIs) such as engagement rate, follower growth, website traffic, and conversions. Create data-driven reports to refine future strategies.
• Trend Monitoring: Stay on top of social media algorithms, emerging formats (like reels or live streams), and cultural trends to keep our content relevant. [1, 2]
• Cross-Functional Collaboration: Coordinate with graphic designers, copywriters, and sales or customer service teams to ensure brand consistency and seamless promotions.

Qualifications & Skills

• Experience: [e.g., 2-5] years of proven experience in social media management, digital marketing, or content creation.
• Platform Mastery: Deep understanding of Instagram, LinkedIn, Twitter/X, TikTok, and YouTube algorithms .
• Tool Proficiency: Familiarity with social media management and scheduling tools like e.g., Meta Business Suite.
• Communication: Excellent copywriting and verbal communication skills.
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field .

Key Performance Indicators (KPIs)

• Engagement Rate: Likes, shares, comments, and saves .
• Audience Growth: Follower acquisition rate and community sentiment .
• Traffic & Conversions: Click-through rates to the website and direct leads generated .