Area Sales Manager (B2B)

Job Description – FMCG Field Sales ManagerPosition: Field Sales Manager Department: Sales & Marketing Industry: FMCG (Fast-Moving Consumer Goods)

Key Responsibilities1. Sales & Target Achievement: Achieve monthly sales targets and drive primary and secondary sales across the assigned territory.

2. Team Management: Manage and guide Sales Officers (SOs), monitor their daily performance, and ensure target achievement.

3. Market Visits: Conduct regular market visits and joint field visits with the sales team to improve sales and market coverage.

4. Distributor Management: Appoint new distributors, maintain relationships with existing distributors, and ensure regular stock availability.

5. Retailer Development: Expand retail reach, develop new outlets, and strengthen relationships with retailers and wholesalers.

6. Reporting & Performance Monitoring: Monitor daily sales reports, field visits, productive calls, orders, and team performance.

7. Market Analysis: Track competitor activities, market trends, product demand, and opportunities for business growth.

8. Sales Strategy: Develop and implement effective sales plans to increase product visibility, market penetration, and revenue.

9. Collection & Outstanding: Monitor payment collections, outstanding balances, and distributor credit discipline.

10. Business Expansion: Identify new business opportunities and expand the company's distribution network across the assigned territory.

• Required SkillsStrong communication and negotiation skills.
• FMCG field sales and distribution knowledge.
• Team handling and leadership abilities.
• Target-oriented approach and problem-solving skills.
• Ability to manage field operations and sales reporting.
• Willingness to travel within the assigned territory.