Marketing Executive

Job Description – Performance Marketing Executive (Paid Media)Position: Performance Marketing Executive – Paid Media

Location: Ranchi

Experience: Minimum 1 year

Salary: Up to ₹25,000 per month

Employment Type: Full-time

About the Role We are looking for a results-oriented Performance Marketing Executive with hands-on experience in paid media and digital advertising. The candidate will be responsible for planning, executing, monitoring, and optimizing paid campaigns to drive Sales, conversions, and business growth.

• Key ResponsibilitiesPlan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Manage campaign budgets and ensure effective utilization of advertising spend.
• Conduct keyword research, audience research, competitor analysis, and campaign planning.
• Monitor key performance metrics such as CPC, CTR, CPL, CPA, conversion rate, and ROAS.
• Optimize campaigns regularly to improve performance and achieve business objectives.
• Create and manage lead generation, traffic, conversion, and remarketing campaigns.
• Coordinate with the creative and content teams for ad creatives, copies, and landing pages.
• Track campaign performance and prepare regular reports with actionable insights.
• Identify opportunities for improving campaign efficiency and ROI.
• Stay updated with changes in advertising platforms, targeting options, and digital marketing trends.
• RequirementsMinimum 1 year of relevant experience in Performance Marketing, Paid Media, or Digital Advertising.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of paid campaign setup, targeting, optimization, and reporting.
• Knowledge of performance marketing metrics and conversion tracking.
• Good analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.
• Good communication and coordination skills.
• Experience with lead generation campaigns will be an added advantage.
• Preferred SkillsGoogle Ads
• Meta Ads Manager
• Google Analytics
• Conversion Tracking
• Remarketing
• Audience & Keyword Research
• Campaign Reporting & Optimization
• What We OfferSalary up to ₹25,000 per month, based on experience and skills.
• Opportunity to work on real-world performance marketing campaigns.
• Learning and career growth opportunities.

Interested candidates can share their updated CV along with relevant campaign experience or portfolio, if available.