Sales Officer

Job Title: Sales Officer (FMCG)

• Company: Balaji Product
• Location: Rampur District, Uttar Pradesh (Covering Rampur City, Bilaspur, Milak, Shahabad, Tanda, and Swar)
• Job Type: Full-time, Field-based
• Experience: 1 to 4 years in FMCG / Food & Beverage retail sales
• Reports To: Area Sales Manager / Territory Manager

Job Purpose

The Sales Officer will be responsible for driving sales growth, expanding retail market penetration, and managing channel partners for Balaji Products across the assigned territories of the Rampur district. The ideal candidate will focus on secondary sales generation and building strong retailer relationships.

Key Responsibilities

• Market Coverage: Execute daily market visits to retail outlets, grocery stores, and wholesale markets to secure orders.
• Distributor Management: Coordinate closely with local distributors to ensure timely delivery of stocks and resolve any market-level issues.
• Network Expansion: Identify and enroll new retail counters to increase product visibility and market share.
• Target Achievement: Consistently meet or exceed weekly and monthly primary and secondary sales targets.
• Merchandising: Ensure prominent display of Balaji products, posters, and danglers at key retail points.
• Reporting: Update daily sales reports, order bookings, and competitor activities via the company sales app or to the reporting manager.

Requirements & Qualifications

• Education: Minimum Higher Secondary (12th Pass); Graduate preferred.
• Experience: Proven experience as a Sales Officer, Sales Executive, or TSR in an FMCG company (Snacks, Namkeen, Confectionery, or Packaged Foods preferred).
• Local Knowledge: Deep understanding of the Rampur district geography, major market routes, and local retailer networks.
• Assets: Must own a smartphone and a two-wheeler with a valid driving license.
• Skills: Strong negotiation skills, excellent relationship-building ability, and basic numerical skills for billing/discounts.
• Language: Fluent in Hindi and understanding of local dialects.

Compensation & Benefits

• Fixed Salary: ₹15,000 - 30,000 per month.
• Allowances: Daily Travel Allowance (TA/DA) and mobile reimbursement.
• Incentives: Highly attractive, performance-based monthly sales incentives.