Social Media Specialist

Job Title: Social Media Specialist

Location: Pune / Thane

Company: Pratha Sarees

Role Overview:

We are looking for a creative and result-oriented Social Media Specialist to manage and grow Pratha Sarees' digital presence across Instagram, Facebook, YouTube, and other platforms. The role involves content creation, community engagement, influencer collaborations, and driving brand awareness and sales through social media.

Key Responsibilities:

• Plan and execute social media content calendars.
• Create engaging reels, posts, stories, and campaigns.
• Coordinate photoshoots and video shoots.
• Manage social media accounts and respond to customer interactions.
• Collaborate with influencers and content creators.
• Track performance metrics and prepare monthly reports.
• Stay updated on social media trends and implement innovative ideas.

Requirements:

• 1–3 years of experience in social media management.
• Strong understanding of Instagram and short-form video content.
• Basic skills in photography, videography, and content editing.
• Excellent communication and creative thinking abilities.
• Experience in fashion, retail, or lifestyle brands preferred.

Success Metric: Growth in followers, engagement, reach, and social-media-driven sales.