Sales Manager

Position: Sales Manager – Online Homeopathy Clinic

Primary Objective

Build, train, monitor, and scale a sales team that converts incoming leads from Facebook/Instagram ads into paid consultation and treatment packages.

The Sales Manager is responsible for team revenue, conversion rate, call quality, follow-up systems, and sales process improvement.

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Key Responsibilities

1. Team Management

Recruit sales executives.

Train new sales staff.

Daily performance review.

Conduct morning and evening sales meetings.

Monitor attendance and productivity.

Handle escalations and difficult leads.

2. Sales Performance

Ensure lead response within 5 minutes.

Maintain call quality.

Improve conversion rates.

Track daily sales numbers.

Increase average package value.

3. CRM Management

Ensure all leads are updated.

No lead leakage.

Follow-up system implementation.

Lead nurturing process.

4. Reporting

Daily report:

Leads received

Calls made

Contacts established

Consultations booked

Packages sold

Revenue generated

Conversion %

Weekly report:

Team performance

Best performer

Lost opportunities

Improvement plan

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KPI (Key Performance Indicators)

Lead Management KPI

100% leads called within 5 minutes

95% leads contacted within 24 hours

Minimum 6 follow-ups per lead

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Sales KPI

For example:

If clinic generates:

1000 leads/month

Expected:

Metric Target

Contact Rate 80%

Consultation Booking 50%

Consultation Attended 80%

Package Conversion 20-25%

Revenue As per target

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Daily Sales Team Expectations

Per Sales Executive:

80-120 calls/day

3-5 consultation bookings/day

1-2 package sales/day

CRM updates 100%

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Sales Manager Revenue Target

Example:

Scenario 1

1000 leads/month

Lead Cost = ₹30

Total Leads = 1000

Consultation Booking = 500

Attended = 400

Conversion = 25%

Sales = 100 Patients

Average Package = ₹8,000

Revenue = ₹8,00,000/month

Sales Manager Target:

Minimum ₹8 lakh revenue/month

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Scenario 2 (Growth Target)

2000 leads/month

Conversion = 25%

Sales = 200 Patients

Average Package = ₹8,000

Revenue = ₹16 lakh/month

Manager Responsible for:

₹16 lakh revenue

Team hiring

Team retention

Conversion optimization

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What Success Looks Like

Sales Manager should achieve:

✅ Conversion rate above 20%

✅ Lead response below 5 minutes

✅ No lead leakage

✅ Team retention above 85%

✅ Revenue target achievement above 100%

✅ Daily dashboard maintained

✅ Recorded calls audited

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Authority Given

Sales Manager can:

Hire sales executives

Fire poor performers

Allocate leads

Conduct training

Create scripts

Recommend incentives

Monitor CRM

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Suggested Compensation

Fixed Salary: ₹35,000 – ₹60,000/month

Performance Bonus:

Revenue Generated Bonus

Target Achieved ₹10,000

110% Target ₹20,000

125% Target ₹35,000

150% Target ₹50,000+

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Ideal Candidate

Experience:

3+ years sales management

Telecalling team management

Healthcare/Clinic/Education sales preferred

Skills:

CRM management

Team leadership

Sales training

Objection handling

Reporting & analytics

High accountability

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Ultimate Scorecard

Every month the Sales Manager is judged on only 5 numbers:

1. Revenue Generated

2. Conversion %

3. Lead Response Time

4. Team Productivity

5. Team Retention

If these 5 numbers improve month after month, the online clinic business scales profitably.