Sales Executive

About the Role

We are looking for a proactive and target-driven Sales Executive to grow our distribution business in electrical products (Bajaj, Legrand, Polycab, and similar brands). The role involves generating leads, following up on quotations, converting online enquiries (IndiaMART) into orders, and building relationships with electricians, contractors, retailers, and builders through active market visits.

This is a field-heavy, relationship-driven role suited for someone comfortable with cold calling, in-person visits, and consistent follow-up discipline.

Key Responsibilities

• 1. Lead Generation & Enquiry HandlingMonitor and respond promptly to IndiaMART leads and buy-requests
• Make outbound calls to enquirers to understand requirements (product, quantity, brand preference, budget)
• Qualify leads and filter genuine buyers from casual enquiries

2. Quotation ManagementPrepare and share accurate price quotations based on current brand price lists/schemes

• Track every quotation sent and maintain a follow-up schedule (no quote should go unfollowed)
• Negotiate pricing within approved margins and escalate special pricing requests

3. Market & Field SalesVisit electrical markets, hardware stores, electrical contractors, builders, and retailers regularly

• Identify new customers/dealers and onboard them
• Maintain and strengthen relationships with existing customers through periodic visits
• Collect market intelligence — competitor pricing, new schemes, customer complaints, demand trends

4. Order Conversion & ClosingConvert quotations and enquiries into confirmed purchase orders

• Coordinate with the back-office/accounts team for order processing, invoicing, and dispatch
• Follow up on payment collection as per credit terms

5. Brand & Product KnowledgeLearn and stay updated on product ranges, specifications, and pricing of Bajaj, Legrand, Polycab, and other represented brands

• Understand ongoing dealer schemes, discounts, and promotional offers to pitch effectively

6. Reporting & CRMMaintain daily call/visit reports (DCR) and update lead status in Excel/CRM/IndiaMART dashboard

• Share weekly sales pipeline and conversion reports with management
• Required Skills & CompetenciesGood communication skills (local language + working Hindi/English)
• Comfortable with cold calling and in-person client meetings
• Basic knowledge of electrical products preferred (training will be provided)
• Strong follow-up discipline and organizational skills
• Negotiation and objection-handling ability
• Basic computer skills — Excel, WhatsApp Business, email
• Willingness to travel locally for market visits (own two-wheeler preferred)
• Qualifications & ExperienceMinimum: 12th pass / Graduate (any stream)
• Experience: 1–3 years in field sales, preferably in electrical, hardware, or building materials trade
• Freshers with strong communication skills and willingness to learn may also apply

• Working Days & Hours 6 days a week (Monday–Saturday)
• Field visits during market hours; office reporting at start/end of day