Sales Consultant

Job Description

Role : Sales Consultant

The Sales Consultant is responsible for generating sales, building customer relationships, and ensuring customer satisfaction by providing excellent service during the car buying process. The role focuses on achieving sales targets, maintaining showroom discipline, and ensuring proper customer handling as per dealership standards.

Key Responsibilities:-

Customer Engagement & Sales

• Greet and assist customers visiting the showroom.
• Understand customer needs and recommend appropriate vehicle models, variants, and finance options.
• Conduct product demonstrations, test drives, and explain features, specifications, and benefits.
• Negotiate prices, close sales, and achieve monthly sales targets.

Lead Management

• Follow up on inquiries, walk-ins, and leads from various sources (online, telephonic, showroom, referrals).
• Maintain records of customer interactions in CRM systems.
• Ensure timely follow-up calls/messages to convert leads into sales.

Documentation & Delivery

• Guide customers through booking, financing, insurance, and RTO registration processes.
• Ensure all documentation is completed accurately.
• Coordinate with delivery team to ensure smooth and timely vehicle delivery.

Customer Satisfaction & Relationship Building

• Maintain long-term relationships with customers to generate repeat and referral business.
• Handle customer queries, complaints, and escalations professionally.
• Ensure customer satisfaction throughout the sales process.

Market & Product Knowledge

• Stay updated with latest product features, specifications, competitor models, and market trends.
• Actively participate in training sessions organized by the dealership or manufacturer.