Sales and Marketing Executive

A sales executive plays a key role in driving a company’s revenue by selling products or services and maintaining customer relationships.

Their job is both strategic and practical, involving communication, persuasion, and market awareness.

Lead Generation & Prospecting

• Identify potential customers through calls, networking, referrals, social media, and market research.
• Build and maintain a strong sales pipeline.
• Qualify leads based on customer needs, budget, and buying potential.

Negotiation & Deal Closing

• Prepare quotations, proposals, and pricing discussions.
• Handle objections and negotiate terms effectively.
• Follow up consistently to convert prospects into customers.
• Close sales deals and achieve monthly/quarterly targets.

Understand client pain points and propose suitable solutions.

Customize sales pitches according to industry and customer requirements.

Build long-term relationships with clients.

Maintain regular communication with existing customers.

Ensure customer satisfaction and encourage repeat business and referrals

• Submit daily/weekly/monthly sales reports to management. 

Market Research Analyze

• market trends, competitors, and customer behavior.
• Identify new business opportunities and target markets.
• Work with marketing teams to create promotional content.
• Develop strategies to attract and retain customers.
• Gather customer feedback and improve marketing approaches.
• Coordination with Sales TeamAlign marketing campaigns with sales goals.
• Ensure generated leads are followed up and converted efficiently. 

Key Skills Required

• Communication and persuasion skills
• Negotiation and closing ability
• Relationship-building skills
• Presentation skills
• Market analysis and strategic thinking
• CRM and reporting skills
• Confidence and target-oriented mindset