Digital Marketing Executive

Digital Marketing Executive – Performance Marketing & Lead Generation

Company: Unity Auto Solutions

Industry: Used Car Sales & Purchase

Experience: 2–4 Years

Job Type: Full-Time

Location: Pune, Maharashtra

About the RoleUnity Auto Solutions is looking for an experienced Digital Marketing Executive who can independently manage our digital presence and, most importantly, generate high-quality leads through paid advertising campaigns.

We are looking for someone who has hands-on experience running Meta Ads and Google Ads, understands lead generation, campaign optimization, audience targeting, and can deliver measurable results.

Key Responsibilities1. Meta Ads – Facebook & Instagram

• Plan, create, launch and manage Meta Ads campaigns.
• Run lead-generation campaigns for car buying and car selling enquiries.
• Create and manage Facebook & Instagram ad campaigns.
• Set up appropriate campaign objectives, audiences, budgets and placements.
• Conduct audience research and targeting.
• Create custom audiences, lookalike audiences and retargeting campaigns.
• Monitor CPL (Cost Per Lead), CTR, conversion rate and overall campaign performance.
• Regularly optimize campaigns to reduce cost per lead and improve lead quality.
• A/B test different creatives, ad copies, audiences and campaigns.
• Track and report campaign performance.

2. Google Ads

• Plan and manage Google Search Ads and other relevant Google campaigns.
• Target customers searching for used cars, second-hand cars, car dealers and car-buying/selling services.
• Conduct keyword research and competitor analysis.
• Optimize campaigns, keywords, bids, budgets and ad copies.
• Monitor conversions and cost per lead.

3. YouTube Advertising

• Run and manage YouTube Ads campaigns.
• Promote car inventory, offers and business services through video advertising.
• Develop appropriate targeting strategies to generate enquiries and leads.
• Monitor and optimize YouTube campaign performance.

4. Social Media Management

• Manage the company's Instagram and Facebook pages.
• Plan and maintain a regular content calendar.
• Post Reels, videos, photos, car listings, offers and promotional content.
• Write engaging captions and ad copies.
• Monitor engagement, reach and follower growth.
• Stay updated with current Instagram and Facebook trends.

5. SEO

• Handle basic to advanced SEO activities for the company's website.
• Perform keyword research.
• Optimize website content, titles, descriptions and pages.
• Work on local SEO and Google search visibility.
• Focus on keywords related to used cars, second-hand cars, car dealers, buying cars and selling cars in Pune.
• Monitor rankings and website traffic.

Lead Generation – Most Important RequirementThe candidate must understand that this is not only a social media posting job.

Our primary objective is to generate genuine customer enquiries and leads through digital marketing.

You should know:

• How to create a proper lead-generation funnel.
• How to target the right audience.
• How to generate leads at an efficient CPL.
• How to identify good-quality vs. poor-quality leads.
• How to optimize campaigns based on results.
• How to use retargeting.
• How to analyze campaign data and take corrective action.
• How to scale successful campaigns while controlling the advertising budget.
• Required SkillsMeta Ads / Facebook Ads – Must Have
• Instagram Ads – Must Have
• Google Ads – Must Have
• Lead Generation – Must Have
• Campaign Optimization
• Audience Targeting
• Retargeting & Lookalike Audiences
• Google Analytics / conversion tracking knowledge
• SEO
• YouTube Ads
• Social Media Management
• Canva / basic graphic design
• Basic video editing/Reels creation
• Copywriting and ad-copy creation
• Excel / Google Sheets
• Data analysis and reporting
• Candidate Requirements2–4 years of practical digital marketing experience.
• Must have previously personally managed Meta/Facebook/Instagram Ads campaigns.
• Candidates with proven lead-generation campaign experience will be preferred.
• Should understand campaign budgets, CPL, CTR, conversions and ROI.
• Should be able to independently manage campaigns rather than only coordinate with an agency.
• Should be creative, analytical and result-oriented.
• Should be willing to take responsibility for campaign performance and lead generation.
• Experience in the automobile/used-car industry will be an added advantage.

ImportantCandidates who have only experience in posting on Instagram/Facebook or creating social media posts but do not have hands-on experience with Meta Ads and lead generation are not suitable for this position.

We are specifically looking for someone who can run paid advertising campaigns, generate genuine leads and help grow our business through digital marketing.

What We Expect From YouWe want someone who can take ownership of our digital marketing and say:

“Give me the advertising budget, and I will plan, run, optimize and report the campaigns to generate quality leads.”

If you have successfully managed Meta Ads campaigns in the past, please be prepared to show examples of previous campaigns/results during the interview.

How to ApplyInterested candidates can apply with:

• Updated CV
• Details of previous digital marketing experience
• Details of Meta/Google Ads campaigns handled previously
• Examples of previous campaign results, if available
• Expected salary
• Notice period

Only candidates with genuine hands-on paid advertising and lead-generation experience will be shortlisted.