Area Sales Manager (B2B)

We are looking for a motivated and result-oriented FMCG Field Sales Executive to drive sales, expand market coverage, manage retailers/distributors, and build strong relationships with customers in the assigned territory.

• Key ResponsibilitiesVisit retailers, distributors, wholesalers, and other assigned outlets regularly.
• Achieve monthly and quarterly sales targets.
• Generate new business and expand the customer base within the assigned territory.
• Ensure effective distribution and availability of products at retail outlets.
• Take orders and follow up on order execution and deliveries.
• Maintain strong relationships with retailers and distributors.
• Implement company promotions, schemes, and trade offers at outlets.
• Monitor competitor activities, pricing, promotions, and market trends.
• Collect market feedback and share relevant information with the sales team.
• Maintain daily visit reports, sales reports, and other required records.
• Ensure compliance with company sales processes and policies.
• 0–3 years of experience in FMCG/consumer goods field sales preferred.

• Good knowledge of the local market and retail network.
• Good communication and negotiation skills.
• Comfortable with extensive travelling and daily field visits.
• Target-oriented and self-motivated.
• Basic knowledge of smartphones and sales reporting applications.
• Two-wheeler and valid driving preferred/required.

• Field Sales
• FMCG Sales
• Distributor & Retailer Management
• Territory Management
• Customer Relationship Management
• Order Booking
• Merchandising
• Negotiation
• Market Intelligence
• Target Achievement
• Performance MeasuresAchievement of monthly sales targets
• Numeric distribution and market coverage
• New outlet acquisition
• Product availability and visibility
• Collection/payment follow-up
• Retailer and distributor relationship management

Incentives: Performance-based incentives

Travel: TA/DA or travel allowance as per company policy

Employment TypeFull-time | On-roll

How to ApplyInterested candidates can share their updated CV along with their current location, total experience, current salary, expected salary, and notice period.