Area Sales Manager

Key Responsibilities

• 1. Strategic Planning & Revenue GrowthDevelop and implement a comprehensive annual business plan for the state to achieve revenue and volume targets.
• Analyze state-wide market potential, segmenting by city tiers (Tier 1, 2, and 3) to prioritize resources.
• Manage the state sales budget
• 2. Team Leadership & Performance ManagementLead, mentor, and track the performance of a team of Sales Officers (SOs) and Territory Managers.
• Conduct regular joint field visits with the team to provide on-ground coaching and ensure effective territory coverage.
• Set clear KPIs for the team, including strike rates, average order values, and new outlet openings.
• Ensure PJP adherence and orders from retail outlets
• 3. Distribution & Channel ExcellenceAppoint, manage, and evaluate the performance of district-level distributors
• Ensure opening stock , sales and closing stock as per norms.
• Oversee the expansion of the retail footprint across Multi-Brand Outlets
• 4. Merchandising & Brand VisibilityCoordinate with the Marketing team to execute state-specific trade marketing initiatives and seasonal campaigns.
• Ensure premium brand visibility through effective POSM (Point of Sale Material) deployment across key counters.
• 5. Financial & Operational ControlMonitor accounts receivable and ensure timely collections from distributors to maintain a healthy credit cycle.
• Review sales forecasts weekly and coordinate with the supply chain/manufacturing units for timely stock replenishment.
• Analyze competitor pricing, schemes, and product launches within the state to provide strategic counter-measures.
• Ability to work out sales deals that will accomplish budgeted margins and correspond to the company’s sales policies.
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Required Qualifications & Experience

• Education: MBA in Sales & Marketing or a related field (preferred).
• Experience: 6–10 years of sales experience, with at least 2–3 years in the footwear industry. 
• Skills: ERP/CRM proficiency, and strong leadership capabilities.
• Travel: Willingness to travel extensively (up to 90% of the time) across the state.
• Compensation & BenefitsCompetitive fixed salary plus aggressive performance-based bonuses.
• Comprehensive health insurance and travel reimbursements.
• Long-term career progression opportunities toward Regional or National leadership roles.