Admission Counsellor

Position: Education CounselorRole OverviewThe Education Counselor will be responsible for guiding prospective students, understanding their educational and career goals, recommending suitable courses/universities, and converting qualified leads into successful admissions. The role requires strong communication, counselling, follow-up, and relationship-building skills.

Key Responsibilities1. Student Counselling

• Connect with prospective students through calls, WhatsApp, and other communication channels.
• Understand students' educational background, career goals, and requirements.
• Provide accurate information about available courses, universities, eligibility, duration, fees, and admission processes.
• Recommend suitable programs based on the student's profile and requirements.
• Handle student and parent queries professionally.

2. Lead Management

• Follow up with leads received through digital marketing, references, website, and other sources.
• Maintain regular communication with prospective students.
• Categorize and prioritize leads based on interest and admission readiness.
• Ensure timely follow-ups and minimize lead drop-offs.
• Maintain accurate lead information in CRM/LMS.

3. Admission Conversion

• Guide students throughout the admission journey.
• Explain the application and documentation process clearly.
• Handle objections and address concerns related to courses, fees, eligibility, and universities.
• Convert qualified leads into confirmed admissions.
• Achieve assigned daily, weekly, and monthly admission targets.

4. Documentation & Coordination

• Guide students regarding required admission documents.
• Coordinate with the Operations team for document verification and application processing.
• Follow up on pending documents and admission formalities.
• Ensure students receive timely updates regarding their application status.

5. Student Relationship Management

• Maintain professional relationships with prospective and enrolled students.
• Ensure a smooth transition from counselling to admission and operations.
• Address initial student concerns and coordinate with the concerned department when escalation is required.
• Maintain regular follow-ups until the admission process is completed.

6. Reporting & Performance Tracking

• Maintain daily calling and follow-up records.
• Update CRM/LMS with lead status and interaction details.
• Submit daily/weekly performance reports.
• Track conversions, pending follow-ups, and admission pipeline.
• Participate in team meetings and performance reviews.
• Key Performance Indicators (KPIs)Daily/Monthly calls
• Lead follow-up rate
• Qualified leads handled
• Counselling sessions
• Lead-to-admission conversion
• Monthly admissions
• Follow-up completion
• Revenue/admission target achievement
• CRM/LMS data accuracy
• Skills RequiredExcellent communication and interpersonal skills
• Strong counselling and convincing abilities
• Good listening and problem-solving skills
• Strong follow-up and negotiation skills
• Target-oriented approach
• Basic knowledge of MS Excel/Google Sheets and CRM/LMS
• Ability to handle multiple leads simultaneously
• Professional and positive attitude
• Willingness to learn about new courses and university processes
• Preferred Candidate ProfileGraduate in any discipline
• Experience in Education Counselling, Admissions, Inside Sales, EdTech, or Student Counselling is preferred
• Freshers with strong communication and a willingness to learn can also be considered

Daily Responsibilities – Simple FlowLead Assigned → First Contact → Requirement Understanding → Course/University Counselling → Follow-up → Objection Handling → Document Collection → Application → Admission Confirmation → Handover to Operations