Marketing Executive

Position: Marketing Executive

Industry: Modular Furniture / Interior Solutions

Location: As per company requirement

• Key ResponsibilitiesDevelop and execute marketing campaigns for modular kitchens, wardrobes, office furniture, and customized furniture solutions.
• Generate leads through digital marketing, social media, exhibitions, referrals, and field marketing activities.
• Coordinate with sales and design teams to convert inquiries into business opportunities.
• Conduct market research to identify customer needs, competitor activities, and industry trends.
• Manage relationships with architects, interior designers, builders, and corporate clients.
• Organize promotional events, product demonstrations, and showroom activities.
• Create and manage marketing materials such as brochures, catalogs, presentations, and social media content.
• Monitor campaign performance and prepare marketing reports.
• Support branding initiatives to increase company visibility and customer engagement.
• Required SkillsStrong communication and presentation skills.
• Knowledge of digital marketing platforms and social media marketing.
• Lead generation and customer relationship management skills.
• Basic understanding of modular furniture, interior design, and space planning concepts.
• Negotiation and networking abilities.
• Proficiency in MS Office and CRM software.
• QualificationsBachelor's degree in Marketing, Business Administration, or a related field.
• 1–5 years of experience in marketing, preferably in modular furniture, interiors, home décor, or construction-related industries.
• Key Performance Indicators (KPIs)Number of qualified leads generated.
• Conversion rate from leads to sales.
• Customer acquisition and retention.
• Brand awareness and social media engagement.
• Marketing campaign ROI.

Career GrowthMarketing Executive → Senior Marketing Executive → Marketing Manager → Regional Marketing Manager → Head of Marketing.