Digital Marketing Executive

Job Summary:-

APS Lifetech is seeking a dynamic and result-oriented Digital Marketing Executive to enhance our online presence, generate quality leads, and support business growth across Laboratory, Molecular Biology, Diagnostics, and IVF product segments.

Key Responsibilities:-

• Develop and execute digital marketing campaigns across multiple channels.
• Manage company website, SEO, and content optimization.
• Create and manage social media campaigns on LinkedIn, Facebook, Instagram, and YouTube.
• Run Google Ads, Meta Ads, and email marketing campaigns.
• Generate B2B leads for laboratory, diagnostic, and IVF products.
• Create marketing content including brochures, blogs, product presentations, and videos.
• Monitor website traffic, campaign performance, and ROI using analytics tools.
• Coordinate with sales teams to support lead conversion activities.
• Manage online product promotions and brand awareness campaigns.
• Track competitor activities and industry trends.
• Required Skills Knowledge of SEO, SEM, Google Analytics, and Google Ads.
• Experience with social media marketing and lead generation.
• Basic graphic designing skills using Canva, Photoshop, or Illustrator.
• Experience in email marketing and CRM tools.
• Strong communication and content writing skills.
• Knowledge of healthcare, laboratory, diagnostic, or IVF industry is preferred.
• Qualification Bachelor's Degree in Marketing, Business Administration, Life Sciences, or related field.
• Digital Marketing Certification preferred.