SEO

Key Responsibilities

1. Keyword Strategy & Market Research

● Identify high-converting real estate keywords (e.g., “2 BHK in Wakad”, “Flats near Hinjewadi IT Park”) |

● Competitor analysis (local developers + portals)

● Create location-based SEO strategies for Pune micro-markets

2. On-Page Optimization

● Optimize landing pages for mandate projects

● Improve meta titles, descriptions, schema markup

● Implement technical SEO best practices

● Improve Core Web Vitals & page speed

3. Local SEO Domination

● Optimize Google Business Profiles for projects

● Build citations & local backlinks

● Rank for map pack searches in target areas

✍ 4. Content Strategy

● Create SEO-driven blogs for Pune real estate

● Develop pillar pages for major locations (Wakad, Hinjewadi, Baner, etc.)

● Coordinate with content & design team

5. Off-Page & Authority Building

● Real estate niche backlinks

● PR placements & guest posts

● Monitor domain authority growth

6. Reporting & Analytics

● Track rankings & traffic growth

● Monitor lead conversion from organic channel

● Present monthly growth strategy to leadership