Sales & Digital Marketing Executive

Job TitleSales & Digital Marketing Executive (Cranes & Truck Mounted Boomlifts)

Location: Ravet, Pune

About UsWe are an authorized dealer of Truck Mounted Boomlifts with Pan India operations. We are also engaged in the rental business of Cranes, Boomlifts, and Aerial Work Platforms (AWP). We are looking for an energetic, result-oriented professional to generate new business through sales, digital marketing, and lead generation.

• Key ResponsibilitiesSales & Business DevelopmentGenerate new sales leads across India for Truck Mounted Boomlifts.
• Identify and approach rental companies, crane rental companies, AWP rental companies, construction companies, EPC contractors, wind energy companies, infrastructure companies, metro projects, and industrial clients.
• Develop new corporate customers for machine sales.
• Follow up with prospects until order closure.
• Maintain daily CRM and lead reports.
• Rental Business DevelopmentGenerate rental inquiries for cranes, boomlifts, and aerial work platforms.
• Contact existing and new customers regularly.
• Coordinate with the operations team for customer requirements.
• Build long-term relationships with customers.
• Digital MarketingCreate daily social media posts, reels, videos, and customer success stories.
• Manage LinkedIn, Facebook, Instagram, YouTube, and WhatsApp Business.
• Generate leads through digital marketing campaigns.
• Update the company website with new products and content.
• Assist in SEO, Google Business Profile, and online branding activities.
• Market ResearchFind new rental companies across India.
• Prepare a database of potential customers.
• Identify upcoming infrastructure, wind power, refinery, metro, railway, and industrial projects.
• Track competitors' products and pricing.
• Customer CommunicationRespond to customer inquiries promptly.
• Prepare quotations and presentations.
• Conduct online product demonstrations.
• Coordinate with OEMs and internal teams.
• Required SkillsExcellent spoken and written English (mandatory).
• Hindi mandatory; additional regional languages (Marathi, Gujarati, Tamil, Telugu, Kannada, etc.) are an advantage.
• Strong communication and negotiation skills.
• Experience with LinkedIn, Facebook, Instagram, YouTube, Canva, and WhatsApp Business.
• Knowledge of MS Office, Excel, PowerPoint, and CRM software.
• Self-motivated with strong follow-up skills.
• Willing to travel across India when required.
• Preferred Experience2–5 years in sales, business development, or digital marketing.
• Experience in construction equipment, cranes, boomlifts, access equipment, heavy machinery, or industrial products is preferred.
• Freshers with exceptional communication and digital marketing skills may also apply.
• EducationMBA (Marketing), BBA, B.Com, BE, Diploma, or any graduate with relevant experience.
• Key Performance Indicators (KPIs)Daily new leads generated.
• Customer calls and meetings completed.
• Rental inquiries generated.
• Machine sales closed.
• Social media posts and reels published.
• Website updates completed.
• LinkedIn connections and engagement.
• Monthly qualified corporate customer database.
• Customer visits and follow-ups.
• Revenue generated from sales and rentals.
• SalaryCompetitive salary based on experience.
• Attractive sales incentives.
• Performance bonus.
• Travel allowance as per company policy.
• Career growth opportunities.

This role combines sales, business development, rental marketing, and digital marketing, making it ideal for someone who is proactive, creative, and passionate about growing business in the construction equipment industry.