MIS & Performance Marketing Executive

Location: Pune

Experience: 2–4 Years

Employment Type: Full-Time

Department: MIS / Performance Marketing

Industry: Real Estate

About the RoleWe are looking for a Performance Marketing & MIS Executive to manage Meta advertising campaigns, lead-generation activities, campaign optimization and marketing MIS reporting.

The ideal candidate should have hands-on experience with Excel/Google Sheets and performance reporting, Meta Ads Manager, Facebook & Instagram Lead Generation campaigns.

Real-estate digital marketing experience will be highly preferred.

• Marketing MIS & ReportingPrepare daily, weekly and monthly marketing MIS reports.
• Key ResponsibilitiesMeta Ads ManagementCreate, launch and manage campaigns on Meta Ads Manager.
• Manage Facebook and Instagram lead-generation campaigns.
• Create campaigns based on project, location, audience and marketing objectives.
• Set up campaign, ad set and advertisement structures.
• Manage campaign budgets and daily spends.
• Monitor CPL, CTR, CPC, CPM and conversion performance.
• Optimize campaigns based on lead quality and conversion data.
• Conduct audience, creative and campaign testing.
• Identify underperforming campaigns and take corrective action.
• Monitor campaign delivery and troubleshoot basic Meta Ads issues.
• Lead Generation & Quality AnalysisTrack leads generated from Facebook and Instagram.
• Monitor campaign-wise lead volumes.
• Analyze lead quality and sales feedback.
• Compare leads against site visits and bookings.
• Identify campaigns generating high-quality leads.
• Coordinate with CRM and sales teams to improve lead quality.
• Track cost per lead, cost per site visit and cost per booking where data is available.
• Create campaign-wise performance reports.
• Prepare project-wise lead reports.
• Track source-wise leads and conversions.
• Prepare sales funnel reports.
• Track:
• Total Leads
• Qualified Leads
• Connected Leads
• Site Visits
• Bookings
• Conversion Rate
• CPL
• Cost per Site Visit
• Campaign Spend
• Revenue/Booking Value where applicable
• Prepare management dashboards using Excel/Google Sheets.
• Identify trends and provide actionable insights to the marketing team.
• Data AnalysisAnalyze campaign and sales data to identify high-performing sources.
• Compare campaign performance across locations, audiences and creatives.
• Identify lead quality issues.
• Maintain accurate marketing databases.
• Reconcile Meta lead data with CRM data.
• Coordinate with CRM team to ensure correct source/campaign tracking.
• Creative & Campaign CoordinationCoordinate with graphic designers/content teams for ad creatives.
• Suggest new ad angles, offers, headlines and CTAs.
• Test different creatives and messaging.
• Ensure advertisements follow Meta advertising policies.
• Maintain campaign naming and tracking standards.
• Required SkillsMust HaveHands-on experience with Meta Ads Manager.
• Experience running Facebook & Instagram Lead Generation campaigns.
• Knowledge of campaign optimization.
• Knowledge of CPL, CTR, CPC, CPM and conversion metrics.
• Strong Excel/Google Sheets skills.
• Experience preparing MIS reports.
• Good analytical and numerical skills.
• Understanding of lead-generation funnels.
• Ability to analyze lead quality.
• Good communication and coordination skills.

Excel / MIS SkillsCandidate should be comfortable with:

• Pivot Tables
• VLOOKUP
• SUMIFS / COUNTIFS
• IF formulas
• Data filtering and sorting
• Charts and dashboards
• Google Sheets
• Data cleaning
• Campaign-wise reporting

Candidate ProfileWe are looking for a candidate who is:

• Data-driven and analytical.
• Comfortable managing advertising budgets.
• Good with numbers and Excel.
• Able to work independently.
• Strong in campaign troubleshooting.
• Interested in understanding business results, not just generating leads.
• Comfortable coordinating with sales, CRM and creative teams.

EducationAny Graduate / BBA / B.Com / MBA / equivalent qualification.

Digital Marketing certifications will be an added advantage.

Experience2–4 years of relevant experience in MIS, Lead Generation, Performance Marketing, Digital Marketing, Meta Ads.

Real-estate experience is preferred.

• Key Performance IndicatorsCampaign CPL.
• Lead quality.
• Cost per qualified lead.
• Cost per site visit.
• Campaign conversion rate.
• Accuracy of marketing MIS.
• Timeliness of reporting.