Digital Marketing Executive

About

Piegon Media Pvt Ltd is a fast-growing digital marketing company in Panchkula. We promote healthcare services business.

The Role

We're looking for a hands-on Marketing Executive to drive measurable growth across SEO, content, paid, creative, and CRM.

This is not a strategy-only role. You'll set direction and stay close to the work — reviewing SEO briefs, approving creative, jumping into ad accounts when needed. If you've graduated from execution.

What You'll Own

• Manage SEO + report, creative/video . Set weekly priorities, run performance reviews, coach and develop.
• Organic strategy across India. Local pack rankings, GBP performance, citation health, review velocity.
• Manage Google Ads and Meta Ads spend across locations. Own CAC, CPL, and ROAS by market.
• Direct the content calendar, brief the creative team, ensure brand consistency across all channels.
• Website & optimization — Direct freelance web developers on site improvements, landing pages, CRO tests, technical SEO fixes, and page speed. Own the roadmap; the developers execute.
• Reporting — Deliver a weekly marketing scorecard to the Director with clear numbers: leads by location, cost per lead, conversion rates, organic growth, ad performance, funnel metrics.
• AI search / AEO / GEO — Stay ahead of how AI Overviews, ChatGPT, and Perplexity are changing healthcare search. We're investing here early.

What We're Looking For Required:

• 1–4 years of digital marketing experience
• Proven track record scaling SEO for a multi-location or service business
• Hands-on experience with Google Ads, Meta Ads, GA4, GSC, and modern SEO tools
• Comfortable working with a CRM (Zoho, HubSpot, Salesforce, or similar) to track leads, campaigns, and funnel performance
• Comfortable directing web developers and reviewing technical work (you don't need to code, but you need to know what to ask for)
• Strong analytical mindset — can build a scorecard, defend a number, kill a losing channel
• Experience managing offshore or distributed teams
• Direct, honest communication style — comfortable pushing back and defending decisions

Strongly preferred:

• Healthcare, medical, Pharmaceutical or other YMYL/regulated industry experience
• Multi-location or multi-unit service business experience
• Familiarity with AEO/GEO and AI search optimization

Key Responsibilities

Paid Advertising & Campaign Management

• Manage and optimize Indeed Ads, Google Ads, Meta Ads, and LinkedIn campaigns
• Create high-performing ad creatives, copy, and targeting strategies
• Continuously improve CPL, CTR, and conversion rates
• Align hiring and intake campaigns with real-time business needs

Nice to have:

• CRO / landing page optimization background
• Experience marketing a scale-up business
• Marketing automation and email nurture flow design