Social Media Marketing Executive

We are seeking a dynamic, strategic, and high-energy Social Media Marketing Manager to take full ownership of our brand's digital presence. In this dual-focus role, you will be responsible for managing and growing our social media channels while actively driving client outreach and relationship handling. The ideal candidate knows how to turn a profile page into a high-converting asset, craft compelling content, and proactively engage with prospects to generate new business.

Key Responsibilities

• Page Management & Strategy: Develop, implement, and manage our social media strategy across platforms (LinkedIn, Instagram, Facebook, and X) to align with company goals.
• Content Creation: Produce, edit, and publish high-quality, engaging visual and written content (graphics, reels/short-form videos, captions) tailored to our target audience.
• Client Outreach & Lead Generation: Actively scout, research, and perform direct outreach to potential clients via social channels (DMs, LinkedIn messaging, and strategic commenting).
• Account & Client Handling: Act as the primary point of contact for incoming inquiries, manage customer service via direct messages, and nurture leads until they are ready to book a consultation.
• Community Engagement: Monitor pages daily, reply promptly to comments, foster public conversations, and maintain an authentic, professional brand voice.
• Analytics & Reporting: Track key performance indicators (KPIs) like reach, engagement, follower growth, and outreach conversion rates to continuously optimize performance.

Required Skills & Qualifications

• Experience: 2–4+ years of proven experience as a Social Media Manager, Digital Marketer, or Client Relations Specialist.
• Outreach Expertise: Strong background in B2B/B2C social media prospecting, lead nurturing, and professional communication.
• Content Design: Hands-on proficiency with visual content creation tools such as Canva, CapCut, or Adobe Creative Suite.
• Communication: Exceptional copywriting skills with the ability to write persuasive captions and highly personalized outreach messages.
• Platform Knowledge: Deep understanding of platform algorithms, current trends, hashtag optimization, and community-building frameworks.
• Organization: Excellent multitasking and project management skills to balance daily content posting with aggressive outreach schedules.

What We Offer

• Competitive salary with performance-based bonuses tied to client acquisitions.
• Flexible working model (Remote / Hybrid / On-site).
• Opportunities for professional growth and leadership within a fast-expanding firm.