SEO Executive

Post : SEO EXECUTIVE

Academic Qualification: Graduate

Professional Qualification: Diploma / Degree in Computer Application (Software)

Should have sound knowledge of : HTML, .net & amp; Java,

Script, Graphic Designing etc.

Experience: - 02 to 05 Years

DETAILED JOB PROFILE :

-          Optimizing copy and landing pages for search engine optimization

-          Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.

-          Optimize the websites to rank higher on search engine result pages

-          Optimize the website in accordance with Google algorithms

-          Performing ongoing keyword research including discovery and expansion of keyword opportunities

-          Research and analyze competitor advertising links

-          Perform On-Page and Off-Page activities

-          Develop and implement link building strategy

-          Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

-          Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.

Remain up to date with the most recent developments in Search Engine Marketing (SEM).

-          Analyze the website’s traffic data and plan SEO activities to improve it further

-          Upgrade the management regarding the latest IT Techniques or trends, in the market, for better promotion of the website.

-          Fix Google Search Console issues

-          Fix Bing Search Console issues

-          Optimize title, meta tags, content, headings, images, etc

-          Content marketing in the form of blogs, PR, guest posts, articles, etc

-          Conduct off-page activities, link building, and backlink analysis of our site and our competitors to find new link opportunities and monitor link quality.

-          Filling website and other content with effective keywords

-          Company Website Maintenance which includes:

-          Analyze and fix all technical issues on the site like broken links, redirection issues, load time cloaking, etc

-          Making the website Mobile responsive.

-          Making SEO-Friendly URL

           -          Maintenance & renewal of Server Space.

           -          Maintenance & renewal of Domain Hosting

           -          Maintenance & renewal of Domain IP

           -          Content Updation

           -          Blogs Updation

           -          Media Gallery Updation

           -          News Updation

           -          Any other things related to the website.

           -          Website should always be Mobile and Tablet friendly.

-          Provide Support for vendors for the website related outsourced activities (Developer, Server Hosting, Domain etc.)

-          Responsible for analyzing, reviewing, and implementing websites that are optimized to be picked up by search engines. 

-          Identifying powerful keywords to drive the most valuable traffic

-          Alert colleagues to emerging technologies or applications and the opportunities to integrate them into operations and activities.

-          Improving search engine optimization by using techniques including but not exclusive to Keyword Research, Copy Optimization, Article Marketing, site structure, URL re‐writes, social media, blogging, and link building.

-          Create the necessary technical architecture

-          Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social websites, video, blogs, retail portals etc)

-          Researching and implementing content recommendations for organic SEO success. Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.

-          SMO Service: Creating Banners, Reels, Posts, etc., and sharing on social media platforms.

-          Increasing followers on Social Media.

-          Making, Editing & Posting Youtube Videos & Shorts.

-          Web-based methods used for generating publicity through social media (Social Media Website, Blogs, Article and Forums & Press releases), online communities and community websites.

-          Handle all Search Networks, Display Networks, and Remarketing

-          Responsible for generating reports on a daily basis & submit MIS Reports on Monthly Basis

-          Implementation of Performance Marketing.

-          Running PPC campaigns

-          Track, report, and analyze website analytics and PPC initiatives and campaigns

-          Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

-          CPC & CPM both Campaigns, Conversion Tracking, Billing Management. Bid management in AdGroup and Keyword Level, Negative keyword selection & implementation into campaigns & AdGroups,

-          Creating Content and Banners for LinkedIn Newsletter for our Subscribers. Please note that it should be relevant for our services related.

-          Running an Email Campaign for our Audience to engage our services and brand Awareness as per monitor with our competitor analysis.

Key Responsibilities :

• Reviewing the company’s current website

• Developing an optimization plan

• Making necessary changes to the site and implementing the plan after taking approval from the management.

• Reporting on the success and activity of the companies

• Liaising with the management team

• Youtube, Instagram, Facebook page handling (including making shorts, videos, reels, post etc.)