Sales Manager

Job Description – Sales Manager (Real Estate)Position: Sales Manager

Industry: Real Estate

Experience: 5–8 years

Location: [Location]

Reporting To: Head of Sales / Sales Director

About the RoleWe are looking for an experienced and target-oriented Sales Manager to lead the sales team and drive revenue growth for our real estate projects.

The ideal candidate should have strong experience in real estate sales, team management, lead conversion, customer relationship management, and business development. The candidate will be responsible for achieving sales targets, managing the sales pipeline, improving conversion ratios, and ensuring a strong customer experience.

• Key Responsibilities1. Sales & Revenue ManagementDevelop and execute sales strategies to achieve monthly, quarterly, and annual targets.
• Drive sales for residential/commercial real estate projects from lead generation to booking and closure.
• Monitor sales performance and ensure achievement of individual and team targets.
• Identify new business opportunities and potential customer segments.
• Develop strategies to improve conversion rates and revenue.
• 2. Team ManagementLead, motivate, and manage the sales team to achieve business objectives.
• Set individual targets and monitor team performance on a regular basis.
• Conduct daily/weekly sales reviews and provide performance feedback.
• Train team members on product knowledge, sales techniques, negotiation, and closing.
• Support the team in handling difficult negotiations and high-value customers.
• 3. Lead Management & ConversionManage and monitor leads generated through digital marketing, channel partners, referrals, and other sources.
• Ensure timely follow-up and effective lead nurturing.
• Track the complete sales funnel from enquiry to site visit to booking.
• Analyze lead quality, source performance, and conversion ratios.
• Work closely with the marketing team to improve lead quality and campaign effectiveness.
• 4. Customer Relationship ManagementBuild strong relationships with prospective and existing customers.
• Understand customer requirements and recommend suitable properties/projects.
• Handle customer queries, objections, negotiations, and escalations.
• Ensure a smooth and professional customer experience throughout the sales process.
• Maintain strong relationships with HNI and high-value clients where applicable.
• 5. Real Estate Project SalesDevelop a strong understanding of project specifications, pricing, inventory, location, USPs, payment plans, and competitors.
• Drive sales during project launches, pre-launches, and ongoing inventory phases.
• Monitor market trends, competitor pricing, and customer preferences.
• Develop sales strategies based on market conditions and inventory requirements.
• Coordinate with internal teams to ensure smooth booking and documentation processes.
• 6. Channel Partner ManagementDevelop and maintain relationships with real estate brokers and channel partners.
• Identify and onboard new channel partners.
• Drive channel partner productivity and business contribution.
• Conduct regular meetings, presentations, and engagement activities with channel partners.
• Monitor channel partner performance and ensure compliance with company policies.
• 7. Sales Reporting & MISMaintain accurate sales reports, forecasts, and pipeline data.
• Prepare daily, weekly, and monthly sales MIS for management.
• Track key metrics such as leads, site visits, bookings, conversion rates, and revenue.
• Provide regular market feedback and competitor intelligence to senior management.
• Ensure CRM data is updated and accurately maintained by the sales team.
• Candidate Profile5–8 years of experience in real estate sales, preferably in residential/commercial projects.
• Proven track record of achieving and exceeding sales targets.
• Minimum 2–3 years of experience in managing a sales team.
• Strong knowledge of the local real estate market and customer buying behavior.
• Experience in handling direct sales as well as channel partners.
• Strong negotiation, presentation, communication, and closing skills.
• Ability to manage sales pipelines and work effectively under pressure.
• Strong customer relationship and team-management skills.
• Proficiency in CRM systems and MS Office/Google Workspace.
• Graduate/MBA in Sales & Marketing or a related field would be preferred.
• Key Performance Indicators (KPIs)Monthly and annual sales targets
• Revenue and booking value
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Overall lead-to-booking conversion
• Sales team productivity
• Channel partner contribution
• Sales pipeline value
• Collection and booking follow-up
• Customer satisfaction and retention

What We Are Looking ForA highly motivated and result-oriented sales professional with strong real estate experience who can lead a team, drive conversions, build customer and channel-partner relationships, and consistently deliver sales targets.