Marketing Manager

The Role

This is a hands-on, multi-dimensional role for someone who enjoys marketing, sales, content, research and talking to people. You will work closely with the founders and will be responsible for taking experiences to the right audience, from creating compelling content and presentations to speaking with and developing our partner network. The ideal candidate should be articulate, confident, passionate, highly organised and exceptionally strong in English.

Key Responsibilities

1. Marketing & Brand Building • Execute day-to-day marketing activities and campaigns across relevant channels. • Develop ideas for social media campaigns, content series, promotional campaigns and brand initiatives. • Coordinate with agencies, designers, photographers, videographers and other creative partners wherever required. • Maintain consistency in brand voice, visual language and storytelling. • Track campaign performance and identify opportunities to improve reach, engagement and conversions. • Assist in developing marketing calendars around upcoming journeys, festivals and cultural moments.

2. Content & Storytelling • Research and develop compelling content around destinations, traditions, festivals, food, people, heritage and experiences. • Write creative concepts and briefs, captions, social media copy, website content, brochures, emailers and other marketing communication. • Assist in creating presentations, experience decks, proposals and sales collateral. • Convert research and ideas into compelling narratives that communicate the experience. • Work closely with the founders to translate their vision into content and communication.

3. Market Research & Consumer Insights • Conduct research on target audiences, luxury travel trends, experiential travel and cultural tourism. • Research potential markets, customer segments and new opportunities. • Study competitor offerings, positioning, pricing, communication and marketing strategies. • Identify relevant communities, organisations, businesses and channels that can help each potential customers. • Gather customer feedback and convert insights into recommendations for improving experiences and communication.

4. Partnerships & Business Development • Reach out to and build relationships with potential distribution and referral partners. • Initiate conversations with travel agents, luxury travel specialists, concierge networks, clubs, communities and other relevant partners. • Present experiences and partnership proposition to potential partners. • Develop and send partnership proposals and presentations. • Follow up consistently with potential partners and maintain an organised partnership pipeline. • Coordinate with partners to generate enquiries and bookings.

5. Sales Collateral & Presentations • Create and maintain high-quality presentations for: • Experiences • Corporate / private groups • Partnership proposals • Travel trade partners • Customer presentations • New destination / experience concepts • Assist in developing brochures, itineraries, FAQs and other customer-facing material.

What We Are Looking For:

Minimum 1 year of professional work experience is mandatory. • Excellent command of spoken and written English. • Strong communication and interpersonal skills. • Confident speaking to customers, partners and senior professionals. • Ability to write polished, engaging and grammatically strong English. • Comfortable making outbound calls and following up with leads and partners. • Strong presentation-making skills. • Good understanding of social media and digital marketing will be a plus. • Strong research and information-gathering abilities. • Comfortable working independently and taking ownership of tasks. • Highly organised with strong follow-up discipline. • Strong attention to detail. • Familiarity using artificial intelligence tools, Canva and presentation tools. Good to Have • Experience managing partnerships. • Experience with social media/content marketing. • Familiarity with CRM tools, WhatsApp Business and basic digital marketing platforms will be a plus, not mandatory.