Digital Marketing Manager

A Digital Marketing Manager develops and executes online strategies to boost brand awareness, drive website traffic, and generate sales leads. They oversee campaigns across channels like SEO/SEM, social media, email, and paid advertising, while analyzing data to optimize budgets and report ROI. 

The role is a mix of high-level strategy, data analysis, and team leadership. Core responsibilities include: [1]

• Strategy & Planning: Designing digital marketing calendars and allocating budgets across various paid and organic channels.
• Channel Management: Overseeing search engine optimization (SEO), content creation, email marketing, and social media presence.
• Data Analysis: Monitoring key performance indicators (KPIs) via tools like Google Analytics to improve conversion rates and ROI.
• Team & Vendor Oversight: Managing direct reports (e.g., content specialists, social media managers) or collaborating with external ad agencies and influencers.