Digital Marketing Executive

Job Description

Job Title

Digital Marketing Executive

Job Summary

We are seeking a results-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate will be responsible for increasing brand awareness, generating leads, improving website traffic, and supporting overall business growth through various digital channels.

Key Responsibilities

• Develop and implement digital marketing strategies to achieve business objectives.
• Manage and optimize campaigns across Google Ads, social media, email marketing, and display advertising.
• Create, schedule, and publish engaging content on social media platforms.
• Monitor website performance using analytics tools and recommend improvements.
• Perform keyword research and implement SEO best practices.
• Execute on-page and off-page SEO activities.
• Manage email marketing campaigns, including audience segmentation and performance tracking.
• Track, analyze, and report campaign performance metrics and ROI.
• Coordinate with designers, content writers, and sales teams for marketing initiatives.
• Stay updated on digital marketing trends, tools, and industry best practices.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in digital marketing.
• Strong knowledge of SEO, SEM, social media marketing, and email marketing.
• Experience with analytics tools such as Google Analytics and Google Search Console.
• Familiarity with Google Ads, Meta Ads, LinkedIn Ads, and other advertising platforms.
• Basic understanding of content marketing and copywriting.
• Excellent communication and analytical skills.
• Proficiency in Microsoft Office and digital marketing tools.

Preferred Qualifications

• Google Ads Certification.
• SEO Certification.
• Experience with marketing automation tools.
• Knowledge of WordPress or other CMS platforms.

Key Performance Indicators (KPIs)

• Website traffic growth.
• Lead generation targets.
• Conversion rates.
• Search engine ranking improvements.
• Social media engagement and follower growth.
• Return on Ad Spend (ROAS).
• Email campaign performance metrics.

Salary Range

As per company standards and candidate experience.