Digital Marketing Executive

Digital Marketing ExecutiveJob SummaryWe are looking for a creative and results-oriented Digital Marketing Executive to plan, execute, and manage digital marketing activities across multiple online channels. The candidate will be responsible for increasing brand visibility, generating leads, managing paid campaigns, improving website traffic, and supporting the company's overall digital growth.

• Key ResponsibilitiesPerformance MarketingPlan, execute, monitor, and optimize paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
• Create and manage campaigns for lead generation, brand awareness, traffic, and conversions.
• Monitor campaign performance and optimize budgets, targeting, creatives, and bidding strategies.
• Track key performance metrics such as CPL, CTR, CPC, conversions, and ROAS.
• Conduct A/B testing of ad creatives, audiences, copy, and landing pages.
• Prepare regular campaign performance reports and provide actionable insights.
• SEOImplement on-page and off-page SEO strategies to improve organic search visibility.
• Conduct keyword research and identify relevant search opportunities.
• Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
• Monitor website rankings, organic traffic, and keyword performance.
• Identify SEO issues and coordinate with the content/development team for improvements.
• Support link-building and other off-page SEO activities.
• Social Media MarketingManage and grow the company's social media presence across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Plan and maintain a content calendar.
• Coordinate with designers/content creators to develop engaging social media content.
• Monitor engagement, reach, followers, and overall social media performance.
• Research relevant trends and identify opportunities to improve engagement.
• Content & Lead GenerationDevelop digital content ideas aligned with the company's target audience and marketing objectives.
• Create or coordinate marketing copy for advertisements, social media, landing pages, emails, and other digital channels.
• Generate and nurture leads through digital marketing campaigns.
• Coordinate with the sales team to ensure proper follow-up and lead conversion.
• Analyze lead quality and campaign performance to improve marketing results.
• Analytics & ReportingTrack digital marketing performance using tools such as Google Analytics, Google Search Console, Meta Business Suite, and advertising platform dashboards.
• Analyze campaign and website data to identify areas for improvement.
• Prepare weekly and monthly digital marketing reports.
• Stay updated with changes in search algorithms, advertising platforms, social media trends, and digital marketing best practices.
• RequirementsBachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Previous experience in digital marketing, performance marketing, SEO, or social media marketing will be preferred.
• Hands-on knowledge of Meta Ads and SEO.
• Basic to good understanding of Google Ads, Google Analytics, and Google Search Console.
• Strong analytical and problem-solving skills.
• Good communication and content-writing skills.
• Ability to manage multiple campaigns and activities simultaneously.
• Creative mindset with a strong focus on measurable results.
• Key SkillsDigital Marketing
• Meta Ads
• SEO
• Google Ads
• Performance Marketing
• Social Media Marketing
• Lead Generation
• Google Analytics
• Google Search Console
• Content Marketing
• Campaign Optimization
• Digital Analytics
• Reporting & Data Analysis