Digital Marketing Executive

Company: Next Gen Realty

Location: Noida/Gurgaon

Salary: ₹35,000 – ₹1,00,000 per month (Based on experience and performance)

Experience: 2–6+ Years

Employment Type: Full-Time

About the RoleNext Gen Realty is looking for a results-driven Digital Marketing Specialist with proven expertise in generating high-quality leads through Meta Ads, Google Ads, and other digital platforms. The ideal candidate should have hands-on experience in real estate lead generation, campaign optimization, audience targeting, and performance marketing.

• Key ResponsibilitiesPlan, create, and manage lead generation campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)
• LinkedIn Ads and other relevant platforms
• Generate qualified leads for residential and commercial real estate projects.
• Optimize campaigns to improve lead quality, conversion rates, and ROI.
• Conduct audience research, targeting, retargeting, and lookalike audience creation.
• Manage campaign budgets efficiently and maximize return on ad spend (ROAS).
• Track, analyze, and report campaign performance using analytics tools.
• Coordinate with sales teams to monitor lead quality and conversion outcomes.
• Create compelling ad copies, creatives, landing page recommendations, and funnel strategies.
• Implement conversion tracking, pixel setup, Google Analytics, GTM, and CRM integrations.
• Stay updated with the latest digital marketing trends, advertising policies, and industry best practices.
• Required Skills & QualificationsProven experience in digital marketing and lead generation.
• Strong expertise in Meta Ads Manager and Google Ads.
• Experience in real estate marketing is highly preferred.
• Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
• Understanding of CRM systems and lead management processes.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and reporting abilities.
• Ability to independently manage campaigns and deliver measurable results.
• Preferred QualificationsCertifications in Google Ads, Meta Advertising, or Digital Marketing.
• Experience handling large advertising budgets.
• Demonstrated success in generating and scaling real estate leads.
• Performance ExpectationsConsistent generation of qualified leads within target CPL (Cost Per Lead).
• Improvement in lead-to-site visit and lead-to-sale conversion rates.
• Effective campaign optimization and budget management.
• Regular reporting and performance analysis.
• Compensation & BenefitsSalary: ₹35,000 – ₹1,00,000 per month (based on experience and performance)
• Performance-based incentives and bonuses.
• Career growth opportunities within a fast-growing real estate organization.
• Professional development and training support.