Business Development Manager (BDM)

Business Development Manager – International SalesCompany: Hanux Learning Private Limited

Location: Noida Sector 3, Uttar Pradesh

Work Mode: Work from Office

Employment Type: Full-Time

Working Days: Monday to Friday

Shift: US/North America Shift | Night Shift

Department: Sales & Business Development

Experience Required: 4–8+ Years

Position Level: Manager / Senior Manager – Business Development

Industry: Professional Training, Certification, EdTech, Education Services

Compensation: ₹50,000 – ₹60,000 per month + Performance Incentives

Compensation can be further evaluated for exceptional candidates with a strong international-sales track record.

About Hanux LearningHanux Learning is a professional certification training and career-development organization serving professionals primarily across the United States, Canada, and other international markets.

We provide training, certification guidance, exam-preparation support, and career-oriented learning programs across areas including:

• Project Management
• PMP® and PMI Certifications
• Agile & Scrum
• Cloud Computing
• AWS
• Microsoft Azure
• Cybersecurity
• ISACA Certifications
• IT Service Management
• Business Analysis
• DevOps
• Data & AI
• Leadership & Professional Development

As we continue to expand our international business, we are looking for a highly capable and result-oriented Business Development Manager who can take ownership of sales performance, lead the business-development team, close high-value opportunities, and build a predictable revenue pipeline.

Role ObjectiveThe Business Development Manager will be responsible for driving revenue growth for Hanux Learning's international training and certification business.

This is not merely a lead-generation or calling role.

The selected candidate will be expected to:

• Lead and manage the sales/business-development team
• Handle qualified prospects and high-value sales conversations
• Convert interested leads into paid enrollments
• Improve lead-to-sale conversion ratios
• Coach and develop Business Development Executives
• Monitor daily, weekly, and monthly sales KPIs
• Create structured follow-up and closing processes
• Maintain pipeline discipline through CRM
• Achieve individual and team revenue targets
• Work closely with management on growth strategy

The ideal candidate should be comfortable functioning as both a Sales Manager and Senior Closer.

Key Responsibilities1. International Sales & Revenue GenerationTake ownership of business development for international markets, particularly the US and Canada.

Responsibilities will include:

• Engage with prospective customers interested in professional certifications and training programs.
• Understand the candidate's professional background, career objectives, certification requirements, and timeline.
• Recommend appropriate certification or training programs based on customer requirements.
• Conduct consultative sales conversations instead of relying solely on scripted selling.
• Present program structure, training methodology, certification process, pricing, benefits, and enrollment options professionally.
• Handle pricing discussions and sales objections.
• Create urgency where appropriate without compromising customer trust.
• Negotiate and close qualified opportunities.
• Follow up consistently with prospects until a clear outcome is achieved.
• Generate revenue through both company-generated leads and personally developed opportunities.

2. High-Value Sales ClosingThe BDM will act as one of the senior closing resources within the organization.

You should be comfortable taking over qualified prospects from Business Development Executives and converting them into customers.

This includes:

• Conducting second-level/senior sales conversations
• Understanding customer objections
• Handling price resistance
• Explaining ROI and career value
• Building trust with senior professionals
• Presenting multiple certification options
• Managing payment-related conversations
• Recovering stalled opportunities
• Re-engaging old prospects
• Closing high-ticket training programs

Candidates with experience selling services between approximately $1,000–$5,000+ to international customers will be strongly preferred.

3. Sales Team ManagementLead, mentor, and manage the Business Development/Sales team.

Responsibilities include:

• Conduct daily team huddles.
• Set individual and team targets.
• Allocate leads based on performance and capacity.
• Review lead activity and follow-up quality.
• Monitor call volumes and meaningful customer conversations.
• Review conversion rates of individual team members.
• Identify underperforming representatives and develop corrective action plans.
• Coach representatives on objection handling and closing techniques.
• Conduct role-plays and sales-call evaluations.
• Support representatives during difficult customer conversations.
• Build accountability within the team.
• Recognize strong performers and establish performance benchmarks.

The BDM should develop a team that performs through systems, metrics, coaching, and accountability, not continuous management intervention.

4. Sales Pipeline ManagementOwn the complete sales pipeline from new opportunity to enrollment.

Pipeline management responsibilities include:

• Ensure every active lead has an accurate CRM status.
• Track prospects through defined sales stages.
• Prevent qualified opportunities from being ignored or lost due to poor follow-up.
• Ensure clear next-action dates for every active prospect.
• Identify aging opportunities.
• Maintain follow-up discipline.
• Review lost opportunities and reasons for loss.
• Develop strategies for lead recycling.
• Reopen potentially convertible historical leads.

Typical stages may include:

New Lead → Contacted → Interested → Program Explained → Follow-Up → Negotiation → Payment Pending → Enrollment Completed → Lost/Nurture

5. CRM & Sales Process DisciplineThe BDM will be expected to ensure disciplined use of the organization's CRM.

Responsibilities include:

• Ensure leads are updated accurately.
• Maintain proper notes after customer conversations.
• Track calls and follow-ups.
• Monitor pending opportunities.
• Ensure sales representatives do not maintain important prospect information outside the CRM.
• Review daily activity reports.
• Maintain accurate revenue forecasts.
• Identify bottlenecks within the sales process.

The objective is to build a measurable and predictable sales operation.

6. KPI & Performance ManagementThe Business Development Manager will be responsible for monitoring performance using measurable KPIs.

Key metrics may include:

• Activity KPIsCalls made
• Connected calls
• Meaningful customer conversations
• Follow-ups completed
• Qualified leads
• Program presentations
• Proposals/payment links shared
• Conversion KPIsLead-to-contact ratio
• Contact-to-interested ratio
• Interested-to-qualified ratio
• Qualified-to-payment ratio
• Lead-to-enrollment conversion
• Follow-up conversion rate
• Revenue KPIsIndividual revenue
• Team revenue
• Average transaction value
• Revenue per representative
• Revenue per qualified lead
• Number of enrollments
• Pipeline value
• Forecasted vs. actual revenue

The selected candidate should be comfortable working in a target-driven environment where performance is objectively measured.

7. Revenue ForecastingPrepare reliable sales forecasts for management.

The BDM should be able to answer questions such as:

• How much business is currently in the pipeline?
• Which opportunities are most likely to close?
• What revenue can realistically be expected this week?
• Where are we losing prospects?
• Which sales representatives need support?
• Which programs are converting best?
• Which lead sources are generating the highest ROI?

Weekly and monthly revenue forecasts should be supported by CRM data rather than assumptions.

8. Sales Coaching & TrainingContinuously improve the capability of the sales team.

Training areas may include:

• Opening a sales conversation
• Discovery questioning
• Understanding customer requirements
• Consultative selling
• Building value
• Certification recommendation
• Objection handling
• Price objections
• Competitor objections
• Trust-building
• Follow-up strategy
• Creating urgency
• Closing
• Cross-selling and upselling
• Professional communication with US customers

The BDM should periodically listen to calls and provide actionable feedback.

9. Lead Conversion StrategyWork with management to continuously improve conversion.

Responsibilities include:

• Analyze why customers purchase.
• Analyze why customers decline.
• Review sales-call patterns.
• Improve scripts and talk tracks.
• Develop objection-handling frameworks.
• Create follow-up sequences.
• Optimize sales stages.
• Identify successful closing approaches.
• Develop strategies for inactive and recycled leads.
• Improve response time to new leads.

10. Upselling & Cross-SellingIdentify additional opportunities within the existing customer base.

For example, a professional interested in one certification may potentially require complementary programs.

The BDM should ensure recommendations are relevant to the customer's career goals rather than simply attempting to increase transaction value.

Responsibilities include:

• Identify logical certification combinations.
• Recommend career pathways.
• Develop bundled training opportunities.
• Re-engage existing customers for advanced certifications.
• Generate referral opportunities.

11. Customer Experience & Relationship ManagementAlthough the position is revenue-focused, customer trust is critical.

The BDM must ensure that:

• Customers receive accurate program information.
• Sales representatives do not make unauthorized commitments.
• Pricing is communicated clearly.
• Customer expectations are properly established.
• Important commitments are documented.
• Escalations are handled professionally.
• Long-term customer relationships are protected.

12. Market & Competitor IntelligenceMonitor the professional-training and certification market.

Stay informed regarding:

• Certification demand
• Competitor pricing
• Training providers
• New certifications
• Certification updates
• Customer purchasing behavior
• Emerging technology skills
• Market demand across the US and Canada

Provide feedback to management regarding programs that may have strong commercial potential.

13. Coordination With Internal DepartmentsWork closely with:

• Management
• Training Operations
• Customer Support
• Finance
• Marketing
• Data/Lead Generation Team
• HR
• Trainers/Instructors

The BDM should ensure a smooth transition between sales, payment, enrollment, training activation, and customer support.

14. Reporting to ManagementProvide structured reports covering:

• DailySales activity
• Important opportunities
• Payments expected
• Individual representative performance
• Major issues requiring escalation
• WeeklyTeam revenue
• Individual revenue
• Pipeline status
• Conversion ratios
• Lost-sales analysis
• Expected upcoming closures
• Performance concerns
• MonthlyTarget vs. achievement
• Total revenue
• Number of enrollments
• Average transaction value
• Representative-wise performance
• Lead-source performance
• Conversion performance
• Growth opportunities
• Recommended improvements

Candidate RequirementsEssential ExperienceCandidates should ideally have:

• 4–8+ years of experience in Business Development / International Sales / Inside Sales
• At least 1–3 years of experience managing or mentoring a sales team
• Experience handling US, Canadian, UK, or other international customers
• Strong experience in B2C or consultative sales
• Demonstrated ability to achieve revenue targets
• Experience handling inbound and outbound leads
• Strong follow-up and closing skills
• Experience working with CRM systems
• Ability to manage a sales pipeline
• Experience monitoring sales KPIs
• Strong objection-handling and negotiation skills

Preferred Industry BackgroundCandidates from any of the following sectors will be strongly preferred:

1. EdTech
2. Professional Certification Training
3. IT Training
4. Corporate Training
5. Higher Education
6. Career Services
7. Overseas Education
8. Professional Services
9. SaaS / IT Services
10. High-Ticket International B2C Sales

Experience selling professional certifications such as PMP, AWS, Microsoft Azure, Scrum, SAFe, ITIL, cybersecurity, ISACA, Cisco, or similar programs would be an advantage.

Required SkillsThe ideal candidate should demonstrate strong capabilities in:

• International Sales
• Business Development
• Sales Management
• Revenue Generation
• Team Leadership
• High-Ticket Closing
• Consultative Selling
• Negotiation
• Objection Handling
• Sales Forecasting
• Pipeline Management
• CRM Management
• Lead Management
• KPI Management
• Coaching & Mentoring
• Performance Management
• Customer Relationship Management
• Cross-Selling
• Upselling
• Sales Reporting
• Business Communication

Communication RequirementsBecause the role involves extensive interaction with North American customers, candidates must have:

• Excellent spoken English
• Strong listening ability
• Professional business communication
• Confidence speaking with senior professionals
• Ability to understand different accents
• Strong written English
• Ability to explain complex services clearly
• Professional email and WhatsApp communication skills

Candidates with weak communication skills may not be suitable for this position.

What We Are Looking ForWe are specifically looking for someone who:

• Thinks in terms of revenue and conversion.
• Takes ownership rather than waiting for instructions.
• Can lead from the front.
• Is comfortable closing sales personally.
• Can convert difficult prospects.
• Understands numbers and sales metrics.
• Can identify why a sales representative is underperforming.
• Can coach people instead of simply criticizing performance.
• Maintains CRM discipline.
• Can manage pressure during target periods.
• Is comfortable working with international customers.
• Can create structure in a growing organization.
• Wants to build and lead a high-performing sales operation.

Who Should NOT ApplyThis position may not be appropriate for candidates who:

• Have primarily worked in domestic field sales.
• Have only lead-generation experience without closing responsibility.
• Have never worked against measurable sales targets.
• Are uncomfortable with individual sales responsibility.
• Have no experience managing a team.
• Are uncomfortable working during US business hours/night shifts.
• Require constant supervision.
• Do not maintain CRM or follow-up discipline.
• Have poor spoken English.
• Have frequently changed jobs without clear career progression.

Performance Expectations – First 30 DaysDuring the first month, the BDM will be expected to:

• Understand Hanux Learning's programs and sales process.
• Understand major certification offerings.
• Learn the existing lead-generation and CRM process.
• Review team members and their individual capabilities.
• Understand existing sales scripts.
• Start participating in closing conversations.
• Identify pipeline gaps.
• Establish daily performance monitoring.
• Understand historical lead-conversion patterns.

Performance Expectations – 30–60 DaysThe BDM should begin to:

• Independently manage the sales team.
• Improve follow-up discipline.
• Increase qualified opportunity conversion.
• Conduct regular coaching.
• Improve call quality.
• Reduce lead leakage.
• Establish accurate sales forecasts.
• Personally contribute to closing important opportunities.
• Identify weaker and stronger performers.

Performance Expectations – 60–90 DaysBy this stage, the BDM should demonstrate measurable improvement in:

• Team revenue
• Conversion rates
• Sales productivity
• CRM discipline
• Follow-up quality
• Representative performance
• Pipeline visibility
• Revenue forecasting
• Number of successful enrollments

The long-term expectation is to build a predictable, scalable, and accountable international sales team.

Why Join Hanux Learning?At Hanux Learning, this position provides an opportunity to play a significant role in building and scaling an international education and professional-certification business.

The selected candidate will have:

• Direct exposure to senior management
• Significant ownership of business-development operations
• Opportunity to manage and develop a sales team
• International customer exposure
• Performance-linked earning opportunities
• Career-growth opportunities as the organization expands
• Opportunity to contribute to sales strategy and process development

This is an ideal opportunity for a sales professional who wants to move beyond simply achieving an individual target and take ownership of building a successful sales function.

Application QuestionsCandidates applying for this position should be prepared to answer:

1. How many years of international sales experience do you have?
2. Which international markets have you handled?
3. What was your individual monthly revenue target?
4. What was your highest monthly sales achievement?
5. What was your average ticket size?
6. Have you handled US customers directly?
7. How many sales representatives have you managed?
8. What was your team's monthly revenue target?
9. Have you personally closed high-value sales?
10. Which CRM systems have you used?
11. Have you worked in EdTech, training, certification, SaaS, or professional services?
12. Are you comfortable working from the Noida Sector 3 office during the US/night shift?
13. What is your current CTC?
14. What is your expected CTC?
15. What is your notice period?

Job Location: Noida Sector 3

Work Mode: Work From Office

Shift: US / Night Shift

Job Type: Full-Time