Business Development Manager

This role is responsible for creating, nurturing, and converting CFO-level opportunities into business for Ashrey Consulting.

Job Role: Manager – Growth & CFO Engagement (B2B Consulting)Role Objective (What success looks like)Drive qualified CFO / Finance Head conversations and revenue pipeline through:

• Webinars & digital funnels
• Offline events & partnerships
• Direct CXO engagement support
• Key Responsibilities1. Webinar & Digital Demand EngineConceptualize and execute high-impact webinars (topic → promotion → delivery → conversion)
• Manage email campaigns using Zoho Campaigns
• Drive LinkedIn outreach and engagement targeting CFOs and finance leaders
• Build landing pages, registration funnels, and follow-up sequences
• Convert attendees into qualified meetings
• 2. CFO & CXO Engagement (Core Requirement)Initiate and manage conversations with:
• CFOs
• Finance Controllers
• ERP decision-makers
• Participate in client meetings and:
• Support positioning of Ashrey Consulting
• Build trust with senior stakeholders
• Speak confidently on:
• ERP inefficiencies
• MIS gaps
• Finance transformation challenges
• 3. Offline Marketing & EventsIdentify and participate in:
• CFO forums
• ERP partner events
• Industry networking platforms
• Co-organize:
• CFO roundtables
• Finance leadership seminars
• Represent the firm alongside leadership in external engagements
• 4. Partnerships & Ecosystem BuildingBuild relationships with:
• ERP players (especially SAP ecosystem partners)
• CA firms
• CFO communities
• Develop co-branded webinars, events, and lead-sharing opportunities
• 5. Pipeline Creation & Conversion SupportEnsure consistent lead flow:
• Webinars → Meetings → Proposals
• Track and manage leads from first touchpoint to meeting stage
• Follow up aggressively to convert interest into business discussions
• Key Deliverables / KPIs15–25 qualified CFO meetings per month
• 2–4 webinars executed monthly
• Conversion rate: Attendees → Meetings
• Active CFO/Finance network growth
• Contribution to revenue pipeline
• Candidate ProfileExperience3–7 years in:
• B2B marketing / growth
• Consulting / SaaS / ERP ecosystem
• SkillsStrong communication & business articulation
• Understanding of finance / ERP environment
• Hands-on execution (not just strategy)
• Confidence in CXO interactions
• Preferred ExposureERP systems like SAP

Finance, audit, or consulting background