Social Media Manager

1. Strategy Development

• Create a social media marketing strategy aligned with business goals.

• Decide which platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.) are best for the brand.

• Drive SEO/SEM initiatives, keyword optimization, and improve organic traffic performance.

Plan and oversee social media calendars, content scheduling, and consistent posting across platforms.

2. Content Creation & Management

• Plan, create, and curate engaging posts (text, images, videos, reels, stories, blogs).

• Maintain a consistent posting schedule.

3. Brand Building

• Ensure the brand’s voice, tone, and image remain consistent across all platforms.

• Build brand awareness and reputation.

4. Community Engagement

• Respond to comments, messages, and mentions.

• Build relationships with followers, influencers, and potential customers.

5. Advertising & Promotions

• Run paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).

• Monitor ad performance and optimize for best ROI.

6. Analytics & Reporting

• Track key performance metrics (reach, engagement, followers, conversions).

• Prepare performance reports to measure success and improve strategies.

7. Trend Monitoring

• Stay updated with the latest social media trends, algorithm changes, and competitors’ strategies.

• Experiment with new formats (Reels, Shorts, Threads, etc.).

8. Collaboration

• Work with designers, content creators, and marketing teams.

• Coordinate with sales and customer service for consistent communication.

9. Influencer & Partnership Management

• Identify and collaborate with influencers/brand ambassadors.

• Manage collaborations, giveaways, and partnerships.

10. Crisis & Reputation Management

• Handle negative comments, feedback, or PR issues on social media.

• Protect the brand’s online reputation.