Social Media Manager

• Key Responsibilities1. Content Strategy & PlanningCreate monthly social media content calendars
• Develop content pillars for:
• Architecture projects
• Interior transformations
• Vastu tips & remedies
• Student success stories
• Educational reels
• Site visits & behind-the-scenes content
• Plan festive and trend-based campaigns
• 2. Content Creation & ExecutionArchitecture ContentProject walkthrough reels
• Before/after transformations
• Site execution videos
• 3D visualization presentations
• Design mood boards
• Vastu Coaching ContentEducational reels
• Webinar promotions
• Student testimonials
• Myth vs fact content
• Course launch campaigns
• 3. Video & Reel ManagementShoot and edit high-quality reels
• Add trending audio/music
• Create subtitles and motion graphics
• Maintain premium visual aesthetics
• Optimize short-form content for virality

4. Social Media HandlingManage and grow:

• Instagram
• Facebook
• LinkedIn
• YouTube
• Google Business Profile
• WhatsApp Broadcast & Communities
• 5. Lead Generation & MarketingGenerate leads through social media campaigns
• Coordinate with sales/counselling team
• Create CTA-driven content
• Run promotions for:
• Vastu courses
• Consultations
• Workshops
• Architectural services
• 6. Analytics & ReportingTrack engagement metrics
• Monitor reach, conversions, and audience growth
• Prepare weekly/monthly reports
• Suggest improvements based on performance data