Sales Executive

## Key Responsibilities

- Identify and develop new business opportunities across HORECA (Hotels, Restaurants, and Cafés), retail, corporate, Reseller, GMB and distribution segments.

- Research potential clients, market trends, and competitors to identify opportunities for business growth.

- Generate leads through cold calling, email marketing, WhatsApp, LinkedIn, and other business outreach channels.

- Build and maintain strong relationships with prospective and existing customers.

- Understand customer requirements and recommend suitable products and business solutions.

- Present product offerings, pricing, and value propositions to potential clients.

- Conduct follow-ups, negotiate commercial terms, and support the conversion of leads into sales.

- Coordinate with the sales and operations teams to ensure smooth customer onboarding and order processing.

- Maintain accurate records of leads, customer interactions, sales activities, and opportunities in CRM or Excel.

- Achieve assigned business development targets and contribute to revenue growth.

- Support promotional campaigns, market expansion initiatives, and new customer acquisition strategies.

- Prepare regular reports on lead generation, customer engagement, and business development performance.

## Skills & Competencies

- Strong verbal and written communication skills.

- Good interpersonal, negotiation, and relationship-building abilities.

- Confidence in cold calling, prospecting, and approaching new customers.

- Basic understanding of sales, marketing, and business development processes.

- Strong follow-up, persuasion, and customer-handling skills.

- Ability to identify business opportunities and understand customer needs.

- Proficiency in MS Excel, Google Sheets, and basic CRM tools.

- Good organizational, time-management, and problem-solving skills.

- Ability to work independently and achieve targets in a performance-driven environment.

- Willingness to learn, adapt, and contribute to business growth.

## Preferred Qualifications

- Experience in the FMCG, food and beverage, coffee, HORECA, or distribution industry is preferred.

## Key Performance Indicators (KPIs)

- Number of qualified leads generated.

- Number of new clients acquired.

- Lead-to-customer conversion rate.

- Meetings and product discussions scheduled.

- Sales pipeline growth and revenue contribution.

- Customer follow-up and relationship management.

- Achievement of assigned business development targets.