Performance Marketing Executive

About the RoleWe are looking for a highly skilled and results-driven Performance Marketing Specialist to join our team. The ideal candidate should have hands-on experience managing Facebook (Meta) Ads and Google Ads for international markets, with a strong understanding of eCommerce, lead generation, and performance optimization.

If you have a passion for scaling brands through data-driven marketing strategies and consistently achieving strong ROAS, we'd love to hear from you.

• Key ResponsibilitiesPlan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Create, manage, and optimize Google Ads campaigns (Search, Shopping, Display, Performance Max, and YouTube).
• Manage advertising campaigns targeting international markets such as the USA, Canada, UK, Europe, Australia, and GCC.
• Conduct audience research, competitor analysis, and keyword research.
• Monitor campaign performance and optimize for ROAS, CPA, CPC, CTR, and conversions.
• Set up and manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads Conversion Tracking.
• Implement remarketing and retargeting strategies across Meta and Google platforms.
• Perform A/B testing for creatives, copy, audiences, and landing pages.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with designers, content creators, and developers to improve campaign performance.
• Manage advertising budgets efficiently while maximizing return on investment.
• Required SkillsStrong expertise in Meta Ads Manager.
• Strong expertise in Google Ads.
• Experience running international advertising campaigns.
• Knowledge of Google Analytics 4 (GA4).
• Experience with Google Tag Manager (GTM).
• Meta Pixel implementation and troubleshooting.
• Google Ads Conversion Tracking.
• Performance Max Campaigns.
• Google Shopping Ads.
• Search Ads optimization.
• Display and YouTube advertising.
• Retargeting and remarketing strategies.
• Audience segmentation and lookalike audiences.
• Keyword research and bidding strategies.
• Conversion Rate Optimization (CRO).
• Landing page optimization.
• A/B testing methodologies.
• Data analysis using Excel or Google Sheets.
• Budget planning and campaign scaling.
• Excellent analytical and problem-solving skills.
• Preferred Qualifications2–5 years of experience in Performance Marketing.
• Experience managing monthly advertising budgets of $10,000+.
• Experience with Shopify or WooCommerce stores.
• Knowledge of eCommerce tracking and attribution.
• Experience working with international brands.
• Google Ads Certification (preferred).
• Meta Certified Digital Marketing Associate/Professional (preferred).
• Key Performance Indicators (KPIs)Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Conversion Rate
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Customer Acquisition Cost (CAC)
• Revenue Generated
• Lead Quality (for lead generation campaigns)
• Budget Efficiency
• Campaign Scaling Performance
• What We're Looking ForData-driven mindset
• Strong analytical skills
• Creative problem-solving ability
• Ability to work independently
• Excellent communication skills
• Passion for digital marketing and continuous learning

Join us and help scale our brand globally through high-performing digital marketing campaigns.