Marketing Manager

( marketing manager)

Consolidated Job Descriptions Page 4

Marketing Manager Job Description

Delhi

Position Marketing Manager

Department Marketing

Location Delhi

Reports to VP Marketing / Director

Direct reports Marketing and Marcom executives; external agencies, as assigned

Working conditions Full-time; head-office based with site and event travel as required

Job Purpose

Plan and execute integrated marketing initiatives that strengthen the One Group brand, support lead

generation, and improve customer engagement. The role owns campaign delivery, brand consistency,

digital performance, agency coordination, and management reporting.

Key Responsibilities

Marketing planning and campaign execution

- Prepare campaign plans, briefs, timelines, and channel-wise deliverables aligned with business and

sales priorities.

- Manage campaign rollouts across digital, print, on-site, event, and promotional channels.

- Coordinate campaign inputs with Sales, CRM, Planning, and project teams.

- Track delivery against approved timelines and budgets, and resolve execution gaps promptly.

Brand and content management

- Maintain consistent visual identity, tone of voice, and messaging across all customer touchpoints.

- Review and approve campaign creatives, brochures, site branding, social media content, and customer

communications.

- Manage the content calendar and ensure project information and marketing claims are factually verified

before release.

- Conduct periodic brand reviews and correct deviations from approved guidelines.

Digital marketing and lead generation

- Manage digital campaigns across relevant platforms and coordinate execution with agencies and media

partners.

- Monitor lead flow, campaign reach, engagement, cost per lead, and conversion performance.

- Coordinate with Sales and CRM teams to support accurate lead distribution and follow-up.

- Consolidated Job Descriptions Page 5

- Recommend campaign improvements based on performance data and customer response.

Analytics and reporting

- Maintain marketing dashboards and prepare weekly and monthly performance reports.

- Analyze campaign effectiveness, marketing spend, lead quality, and return on investment.

- Monitor competitor activity and present relevant market and positioning updates.

- Provide clear recommendations to improve campaign efficiency and brand visibility.

Agency vendor and team coordination

- Brief and manage creative, digital, media, photography, videography, and event partners.

- Review vendor deliverables for quality, accuracy, brand compliance, and timely completion.

- Allocate work to team members, monitor priorities, and support capability development.

- Coordinate launches, activations, events, and milestone communications as required.

Key Result Areas

- Campaigns delivered on schedule and within approved budgets.

- Lead generation, cost-per-lead, engagement, and conversion performance.

- Consistent brand execution across all channels and customer touchpoints.

- Accurate, timely marketing dashboards and management reports.

- Quality and timeliness of agency and vendor deliverables.

- Zero release of unapproved or factually incorrect marketing claims.

Qualifications and Experience

- MBA in Marketing, Mass Communication, or a related discipline; a relevant bachelor's degree may be

considered with strong experience.

- 6-10 years of experience in marketing, brand management, digital campaigns, and agency coordination.

- Hands-on experience with campaign analytics, lead-generation reporting, and marketing dashboards.

Key Competencies

Campaign management | Brand strategy and compliance | Digital marketing and lead generation |

Marketing analytics and ROI tracking | Content and communication review | Agency and vendor

management | Team leadership and cross-functional coordination