Marketing Executive

AI Product Launch

Department: Marketing / Growth

Reports to: Head of Marketing

Location: Lajpat Nagar (Ring Road), New Delhi

Salary Range: ₹30,000 - ₹80,000 per month

Employment Type: Full-time

Experience: 1-3 years

Openings: 3

ROLE SUMMAR: You'll own the launch campaign from strategy to execution across social, communities, and digital channels. You'll build the media assets that carry the product, run experiments, read the data, and drive the numbers that prove it worked. This is a hands-on, high-ownership role — not a support function.

KEY RESPONSIBILITIES:

• Design and execute the full launch campaign across multiple public platforms
• Create and cultivate media assets using AI tools — images, video, copy, audio, and platform-specific formats
• Write and ship content that makes the product's AI capabilities feel real and useful, not hype
• Run A/B experiments across channels, analyze performance, and double down on what converts
• Manage community engagement and feedback loops during the rollout
• Coordinate with the product team to keep messaging accurate as the product evolves
• Track KPIs and report results to leadership with clear recommendations.
• REQUIREMENTS1-3 years of experience with AI or digital products
• Proven campaign or growth work on platforms like LinkedIn, X, Instagram, or relevant communities
• Hands-on fluency with AI media tools — image generators, video tools, copy assistants, editing suites
• Comfortable with basic analytics and fast iteration
• Strong written and verbal communication
• Bias for action and comfort working in ambiguity.

WHAT WE OFFER

• High ownership with direct impact on launch success: You'll own outcomes, not just tasks.
• Room to shape the campaign and grow with the product: Your ideas will drive a real AI product into the market.
• Collaborative team shipping real AI products: Work with a focused, mission-driven team building practical AI tools.