Field Sales Executive

Sales Executive – Dealer Growth 

Role Overview

This is a high-intensity, target-driven role focused on BTL activities, direct customer acquisition, and closing sales.

Key Responsibilities

1. Lead Generation (Primary Responsibility)

• Generate high-quality leads through on-ground BTL activities 

• Target key hotspots: 

o Dark stores (Blinkit, Zepto, Instamart, etc.) 

o Petrol pumps 

o High gig-worker density zones 

• Identify and unlock new lead generation pockets within the assigned cluster 

2. Funnel Ownership (Lead → Test Ride → Sale)

• Own end-to-end conversion funnel: 

o Leads generated 

o Test rides conducted 

o Final sales closures 

• Ensure strong follow-ups and push prospects towards conversion 

• Maintain high lead-to-sale conversion ratios 

3. Test Ride & Dealer Walk-ins

• Drive customers to dealerships for test rides 

• Coordinate with dealer teams to ensure smooth experience 

• Ensure maximum test ride-to-sale conversion 

4. On-Ground Marketing Execution

• Execute local marketing initiatives and activations 

• Set up and manage on-ground camps, kiosks, and outreach drives 

• Ensure brand visibility and engagement in assigned territory 

5. Dealer Coordination

• Work closely with mapped dealerships to align on daily priorities 

• Ensure leads generated are effectively handled and converted 

• Support dealer sales teams in closing customers 

6. Daily Tracking & Reporting

• Track and report: 

o Leads generated 

o Test rides completed 

o Sales closed 

• Share daily updates with clear visibility on pipeline and blockers 

Key Metrics (KRAs)

• Leads generated (daily/weekly/monthly) 

• Test rides conducted 

• Vehicles sold (primary KPI) 

• Lead-to-test ride conversion 

• Test ride-to-sale conversion 

Candidate Profile (Strict Hiring Filter)

• 1–4 years of experience in field sales / BTL / direct sales roles 

• Prior experience in: 

o EV / 2W / automotive sales OR 

o Telecom / FMCG / high-intensity field sales roles 

• Must have experience in on-ground lead generation and closures 

Core Traits

• Strong hustle and execution mindset 

• Comfortable with extensive fieldwork (70–80% time on ground) 

• Ability to approach, engage, and convert customers directly 

• High ownership of targets and numbers 

• Street-smart with strong persuasion skills