E-Commerce Manager

Skills Required for an E-commerce Manager

Marketplace Management

* Expert knowledge of Amazon Seller Central & Vendor central

* Experience with Myntra, Nykaa, Pepperfry, Flipkart, and other marketplaces

* Product listing creation and optimization

* Variation creation and management

* Catalog management and bulk uploads

* Inventory management across multiple channels

* Buy Box and pricing strategy

* Marketplace policy compliance

Performance Marketing

* Amazon Sponsored Products, Sponsored Brands & Sponsored Display

* PPC campaign creation and optimization

* ACOS, ROAS and TACOS analysis

* Keyword research using Helium 10, DataDive, Jungle Scout, etc.

* Budget planning and scaling profitable campaigns

Listing Optimization

* SEO-friendly titles

* Bullet points and descriptions

* Backend search terms

* A+ Content planning

* Brand Store optimization

* Image and infographic planning

* Conversion Rate Optimization (CRO)

Data Analysis

* Strong Microsoft Excel (Advanced)

* Google Sheets

* Pivot Tables

* VLOOKUP/XLOOKUP

* Power Query (preferred)

* Dashboard creation

* Sales trend analysis

* Inventory forecasting

* Profitability analysis

Operations

* Inventory planning

* Demand forecasting

* Purchase planning

* Warehouse coordination

* Order management

* Returns analysis

* Vendor coordination

* Shipment planning

Customer Experience

* Customer review management

* Negative review handling

* Q&A management

* Customer feedback analysis

* Rating improvement strategies

Digital Marketing

* Meta Ads

* Google Ads

* Email marketing

* WhatsApp marketing

* Influencer coordination

* Social commerce understanding

Website Management

* Shopify management

* Product uploads

* Landing page optimization

* Payment gateway understanding

* Basic SEO

* Google Analytics (GA4)

AI & Automation

* ChatGPT

* Claude

* Gemini

* Canva AI

* Midjourney or AI image generation tools

* Excel automation

* Workflow automation using AI

Financial Understanding

* Profit margin calculation

* Marketplace fee analysis

* Pricing strategy

* GST basics

* Contribution margin

* ROI calculations

* Budget management

Soft Skills

* Leadership

* Team management

* Vendor negotiation

* Problem solving

* Decision making

* Time management

* Communication skills

* Analytical thinking

* Attention to detail

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Preferred Qualifications

* 3–6+ years of experience in marketplace e-commerce

* Experience managing annual online sales of ₹5 crore or more

* Hands-on experience with Amazon Seller Central

* Experience leading a team

* Strong analytical and Excel skills

* Experience working with lifestyle, furniture, lighting, or home décor brands is preferred

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Key Performance Indicators (KPIs)

* Monthly revenue growth

* ACOS, ROAS and TACOS

* Organic sales growth

* Conversion rate

* Click-through rate (CTR)

* Inventory health

* Out-of-stock percentage

* Return rate

* Rating improvement

* Buy Box percentage

* Advertising ROI

* Profitability

* Marketplace account health

* Listing quality score

* New product launch success rate